Email Marketing Executive

Central Employment are looking for a data drive and creative Email Marketing Executive, joining an established and growing eCommerce Retail brand in Gateshead. We’re looking for a creative individual who can express each brand’s individuality through email, whilst being able to analyse effectively and use data to inform the future direction of email. A strong understanding of data and performance, the ability to report effectively on key metrics as well as a commercial mindset are key to this role. Creative flair and copywriting skills are essential. Email Marketing Executive duties: Planning, designing and implementing email marketing campaigns to engage new and returning customers and generate sales. This includes single sends, automated journeys and transactional emails.Evaluate, test, report on and optimise emails using performance metrics, turning insight into actionable recommendations.Build a strong understanding of our audience.Develop a long-term email marketing strategy including automation, marketing sends, data hygiene, customer retention and cleansing as well as database growth.Essential experience: Experience in email marketing and automation,preferably in an eCommerce environment.Strong copywriting, proofing and communication skills.Knowledge of HTML and responsive email design, with a focus on mobile-first and dark mode.Strong working knowledge of email marketing platforms, preferably Dotdigital or Klaviyo.Good working knowledge of the Adobe Creative Suite, namely Photoshop.Strong reporting and analytical skills.Creative flair.Respond quickly to changing demands and demonstrate strong skills in prioritisation and time management.You’ll stand out if you have any of the following: A recognised marketing qualification.An interest in Retail General knowledge and/or experience in other areas of digital marketing Understanding of ISPs, deliver ability, whitelisting and blacklisting as well as advertising codes of conduct and GDPR.