Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.
Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.
Job Description
We have an exciting opportunity to join our Web Marketing (Researcher Services) Team as a Web Marketing Executive, working in a small team with a particular focus on our suite of community websites.
The community websites enable us to engage with some of our key customer groups: Authors, Librarians, and Editors. This role will involve the curation and creation of trusted digital content, in line with content strategy and business positioning and will develop an understanding of customer needs and digital content trends to inform content marketing campaigns.
What you will be doing:
- Plans, implements, reports on, and optimizes digital content, ensuring measures to track success (with an emphasis on Google Analytics data and keyword research).
- Acts as a key project group member on multi-channel content marketing campaigns: maintaining planning, tracking and reporting; acting as an internal liaison; copywriting and proofreading; contributing ideas for on-going optimization in line with campaign objectives.
- Supports research to understand channel, customer, competitor and market developments, feeding outcomes into team planning, process and best practice documentation.
- Develops and utilises web traffic analysis, keyword research and on-page optimization skills to improve organic search visibility and drive traffic.
- Creates visually appealing, user-friendly web page layouts which align with company/brand guidelines and advises on website content.
- Identifies ways to repurpose existing content in the form of webinars, infographics, etc.
- Grows and maintains key sources of internal information for the team, including SharePoint pages and project documentation.
- Manages content calendars and schedules to ensure timely delivery of content across all channels.
- Contributes ideas for, and provides feedback on, team innovations and strategy implementation, working towards a culture of continuous improvement within the team.
What we are looking for:
- Experience in content marketing campaign delivery and an understanding of SEO principles and best practice.
- Evidence-based approach to activities, with the ability to use data to inform all areas of work.
- Excellent project management, copywriting and proofing skills with an eye for digital design.
- Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
- Strong communication skills: works collaboratively to build positive working relationships with colleagues.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Experience with digital analytics tools such as Google Analytics or similar.
- Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).
Additional Information
Closing date for applications: Friday 20th September 2024
What we offer in return:
- A salary of £35,000 pa
- An excellent work/life balance with a fantastic, flexible working culture
- 25 days annual leave per year plus bank holidays
- Company funded single cover private medical cover to all colleagues
- 3 additional discretionary days off during the holiday season at the end of the year
- 4 paid volunteering days each year
- Employee assistance programme – offering 24/7 well-being support
- Share Match – Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care
This role will be based in the UK and you must have the right to live and work in the UK.
Taylor & Francis has flexible hybrid working options for how employees can work based on their role. The successful candidate will be able to utilize our balanced working model. The role will be predominantly working from home in the UK, with regular travel (at least 5 days a month) to our Head office (4 Park Square, Milton Park) or London office hub (240 Blackfriars Road) required.
Training And Professional Development:
We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support, and coaching that will get you where you want to be.
Interview process:
Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.
Taylor & Francis Group an Informa Business
We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers
Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.
https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/