Group Digital Marketing Manager - Fashion & Lifestyle Brand
Are you passionate about digital marketing and fashion? Do you thrive in a fast-paced environment where creativity and collaboration are key? We're on the lookout for a Group Digital Marketing Manager to join this team and drive the growth of this iconic fashion brand.
What You'll Do:
- Develop and deliver a comprehensive digital marketing strategy for two renowned lifestyle brands.
- Work closely with the E-Commerce and Trading teams to drive customer acquisition, conversion, and retention across search, social media, affiliates, and email marketing.
- Take ownership of traffic performance and hit site traffic targets on a weekly, monthly, and annual basis.
- Lead and inspire the Digital Marketing Assistant, keeping up with the latest trends and technologies in digital marketing.
- Manage budgets and allocate spend efficiently to maximise returns across channels.
- Communicate campaign performance against KPIs, identifying growth opportunities and recommending improvements.
- Drive customer engagement through optimised social channels, affiliate partnerships, display ads, and email database growth.
- Manage relationships with third-party partners to ensure maximum exposure during key events.
- Oversee the digital marketing calendar and align it with business objectives and market opportunities.
What You'll Bring:
- A minimum of 3 years' experience in performance marketing, with hands-on expertise in Meta, TikTok, and Google platforms.
- Proven track record of using analytics and data-driven insights to guide decision-making and optimise campaigns.
- Strong commercial acumen and an ability to propose KPIs that align with growth objectives.
- Excellent communication skills - you're confident expressing ideas clearly and effectively to a range of stakeholders.
- A can-do attitude and a proactive approach to managing multiple projects and deadlines.
- Experience in managing and motivating a team, ensuring everyone reaches their full potential.
Why Join Us?
This is your chance to work with a much-loved UK Fashion Brand. You'll have the freedom to innovate, take ownership of your strategies, and work with a collaborative team that celebrates success together. Plus, you'll be at the heart of shaping a digital presence that reaches millions!
Salary: £50-60k + Great Benefits & Hybrid Working
If you're looking for a new challenge in digital marketing and have a passion for fashion, apply today and help us create unforgettable brand experiences online.
BBBH31560