Senior CRM Ops Manager (12 months FTC)

Senior CRM Ops Manager

This is a 12 month fixed term contract for a UK based utility company who primarily adhere to hybrid first working options with an office in central London. We’re always on the lookout for the top talent. If you read through this information and feel like you have a few skill gaps, please apply anyway and consider any gaps to be potential learning opportunities.

What you’ll do

This is a high growth, entrepreneurial environment, best suited to an ambitious and creative thinker:

• You will have accountability, within Marketing, for Braze. Including but not exclusive to owning and continually optimising the data feeds in and out of the system, re-contracting forecasting, platform functionality and usage, WoW and processes to ensure consistency and efficiency.
• You will lead on CRM Ops best practice, data strategy and platform strategy.
• You will support the team in creating and maintaining more efficient WoW using the Asana platform and any other third party tools that may be needed.
• You will collaborate with the CRM Leads with designing and building or QA’ing automation programs and ad-hoc campaigns in the marketing automation platform, across email, SMS, Push, and WhatsApp.
• You will work very closely with the Marketing team to shape the campaigns and the comms agenda, Product teams to ensure the journey is performing and consistent across the end-to-end journeys and with our Data and Creative teams to help execute
• You will serve as the CRM Ops specialist in the Marketing Team and you’ll be a mentor and expert to the extended Partner Marketing team when it comes to tool democratisation.

About you (Qualifications/Experience)

Technical

• Significant experience using one of the major CRM solutions, ideally Braze but not essential
• Expert knowledge of email and messaging best practice, set-up and deliverability requirements
• Very good knowledge of at least one scripting language (ideally Liquid), and ability to solve coding challenges to manipulate data and implement decision logic
• Basic knowledge of HTML & CSS coding for email comms
• Good understanding of data flows and data infrastructure, including the ability to work with data arrays/nested objects and json-formatted data.
• Experience using APIs/real-time events data to retrieve information and use in segmentation or personalisation

Characteristics

• Very good communication skills
• Very good knowledge of testing and quality assurance processes and technologies
• A problem solver, with ability to identify solutions, logically explain the benefits of each and make reasoned recommendations
• Self-starter mentality and ability to work in a fast-paced team environment
• Experience of working with both technical and non-technical stakeholders; identifying and communicating solutions in a clear, precise, and actionable manner
• An interest in and ability to pick up new technologies quickly in collaboration with other members of the team.
• A desire to drive a positive culture (putting the customer at the heart of decisions) and strong business ethics (doing the right thing) to ensure good outcomes for consumers.

Desirable:

• Previous user of Braze and data integration
• Previous use of Postman for Braze testing and JSON coding
• Knowledge of wider utilities/financial service/consumer issues and products
• Recent experience of working in a Financial Services / Utilities company
• Ability to conduct full QA on email or similar, including but not exclusive to copy review, render checking, customer journey scenario testing etc.
• Good SQL skills for data validation and QA
• Experience with various data transfer and configuration file formats such as CSV, JSON, XML
• Experience working in an agile development environment, using project tracking software such as Asana, Smartsheets, Linear, Float, Trello, etc.
• Familiarity with reporting tools (e.g. Looker/Tableau/Power BI/Google Data Studio).
• Awareness of data security and privacy requirements
• An understanding of the risks posed to customers when buying subscription-based or financial products and how to mitigate them

To be considered for this opportunity please apply directly through this advert.