Celebrating 70 years in business this year, Harrod UK is a long recognised, family run company with strong heritage, values and a passion for all things gardening and sport. Award winning Harrod Horticultural specialises in designing, manufacturing and supplying superior handcrafted products for the garden, marketing direct to target markets that includes working with a number of exclusive clients. Meanwhile Harrod Sport manufacture and supply sports equipment to a worldwide client base, including Premier League clubs and prestigious global events such as the Olympic Games and FIFA World Cups.
We are seeking a dynamic and creative marketer to join our team. The ideal candidate will be responsible for planning, developing and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales and enhance customer retention. Also to manage and co-ordinate events and catalogue production.
Core Responsibilities
- Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
- Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
- Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
- Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
- Optimise email templates for maximum impact and deliverability.
- Oversee and continuously improve the customer journey.
- Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
- Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
- Event & exhibition management and co-ordination
- Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
Person Profile
1. GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent
2. HND or Degree (Marketing desirable)
3. Proven experience working in a similar role for 5+ years
4. Hands-on experience with email marketing and automation
5. Exceptional creative writing with impeccable spelling and grammar
6. Passionate about marketing technology, data analysis and social media
7. An eye for detail and design, and a solid understanding of brand and customer
8. Demonstrate clear ROI on marketing activity
Good knowledge/use of Word, Excel, PowerPoint, CANVA and photoshop
Job Type: Full time on site at Lowestoft, Suffolk
Pay: Competitive salary based on experience plus company profit relation pay scheme
Benefits
- Company pension
- Free on-site parking
- Employee discount
NO AGENCIES PLEASE
Job Types: Full-time, Permanent
Pay: £30,000.00-£34,000.00 per year
Additional pay:
- Yearly bonus
Benefits:
- Company events
- Employee discount
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Referral programme
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person