Head of Social

Hirexo is searching for an outstanding Head of Social to join our client s rapidly expanding full-service e-commerce agency. This pivotal role involves leading and managing a vibrant social media team, developing cutting-edge strategies, and delivering exceptional outcomes across high-profile accounts in the Fashion, Health & Beauty, and Gaming sectors. While the role offers remote flexibility, the candidate must be based in Manchester due to the concentration of clients in the region.

Please note, this role is set to commence in January 2025, as ongoing projects are laying the groundwork for this position. The extended timeline ensures a strong foundation for the role when the new year begins, making it ideal for candidates seeking a start date in 2025.

About Our Client
Our client, a top-tier marketing agency, collaborates with some of the most distinguished brands across the UK and international markets. Their expertise spans a wide array of industries, delivering advanced marketing solutions. As part of a renowned Private Equity Group with a turnover exceeding £500m, they are known for their innovative approaches and impressive results.

Head of Social Overview
The Head of Social will lead and inspire a dynamic social media team, formulate and execute comprehensive social media strategies, oversee the creation of high-quality content, and evaluate performance metrics. This position demands strategic vision, strong leadership skills, and deep expertise in social media platforms to drive engagement and meet marketing goals across multiple high-profile accounts in various sectors.

The Head of Social Responsibilities Include:

• Develop and implement broad-reaching social media strategies in line with marketing objectives.
• Set objectives, define target audiences, and choose the most effective platforms for engagement.
• Oversee the creation and curation of engaging content across social channels, ensuring all content, including posts, images, videos, and multimedia, aligns with the target audience and brand identity.
• Lead and manage a team of social media managers, a TikTok Shop team, and an influencer outreach manager, promoting a collaborative and positive work culture while driving the team to achieve excellence.
• Analyse social media metrics and produce reports to assess the success of campaigns and strategies, identifying trends, user behaviour, and making data-driven improvements to optimise social media performance.
• Collaborate closely with departments such as paid ads, CRM, and SEO to ensure an integrated approach.
• Work with senior leadership to align strategies, manage social budgets, and deliver measurable results.
• Maintain an expert understanding of current trends, tools, and industry best practices, keeping up with algorithm changes, new platforms, and features to develop forward-thinking strategies.
• Share social media knowledge and best practices with the broader team to maintain a competitive edge.

Head of Social Requirements & Skills:

• Several years of experience in the social media field.
• Strong understanding of omni-channel e-commerce marketing.
• Prior agency experience is essential.
• Proven leadership and management experience with teams across multiple social platforms.
• Strategic mindset with the ability to design comprehensive social media plans.
• Excellent written and verbal communication skills.
• Creative vision with the ability to implement innovative strategies that engage target audiences.
• Expertise in analysing social media metrics and utilising analytics tools to track campaign performance and make informed decisions.
• Strong leadership and delegation skills, inspiring teams and driving productivity.
• Quick adaptability to new trends, technologies, and platforms, with the ability to adjust strategies accordingly.
• In-depth knowledge of major social platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Experience with TikTok Shop and creator marketplace is crucial.
• Proficiency with social media management, scheduling, and reporting tools.
• Deep understanding of branding, ensuring consistent brand identity, values, and voice across social media.

Why Join Our Client:

• Competitive salary ranging from £50,000 to £60,000.
• Company performance bonus with profit-sharing when the company excels.
• Flexibility with remote or hybrid working options.
• Engaging team-building activities.
• Exciting annual Christmas party.
• Opportunity to work with leading UK and global brands.
• Be part of a prestigious private equity group with significant financial success.
• Join a talented and passionate team based in Manchester, London, and Leeds.

Please note, this role will begin in January 2025 due to ongoing projects that are forming the foundation for this position.

About Hirexo Talent Partners:
Hirexo Talent Partners are a specialist Talent Consultancy based in the heart Manchester, although our geographical location doesn t limit our Talent Consultancy reach, as we work across the UK. We specialise in the Talent within Private Equity / Family Office portfolios, to support portfolio growth for our clients. Hirexo Talent Partners also work within the major talent space, collaborating with clients across a multitude of industries and sectors. We specialise in the following disciplines: Accounting and Finance, Technology, IT, Data, Human Resources, Procurement and Office Administration. We also support our Private Equity partners with sourcing the top and very best investment and insolvency consultants.