Company Description
Pixel Power, a Rohde & Schwarz Company, is a global software company specializing in master-control, playout, automation, graphics, and branding for channel playout in the cloud or on-premise. Trusted by broadcasters worldwide, our solutions optimize workflows, reduce production costs, and enhance viewer engagement with premium functionality.
Role Description
This is a full-time hybrid role for a Marketing Manager at Pixel Power in Cambridge, with remote work flexibility.
The Marketing Manager will report to the Director of Sales and Marketing and will be responsible for developing and implementing marketing strategies, conducting market research, creating compelling content, managing campaigns, and analyzing marketing performance metrics.
Able to travel globally when necessary (travel estimated at < 10% of working time).
Main tasks:
- Strategizing and contributing to the long-term marketing plans.
- Raising awareness of the company’s products and services globally.
- Liaising with sales, product management and services teams to develop and produce marketing content for digital and print media.
- Collaborating with central marketing on guidelines and shared activities e.g. trade shows.
- Working with and contributing to the selection of external service providers (e.g. PR companies, Web site developers).
- Developing the brand’s voice, thought leadership and identity through targeting messaging and marketing campaigns.
- Writing, editing and publishing marketing adverts, articles and other written content for social media, email, web and print.
- Producing marketing videos for social media and web.
- Monitoring key performance indicators to track the success of a marketing campaign.
- Reporting results of marketing campaigns to management teams.
- Managing the customer contact database including responsibility for GDPR compliance.
- Organising attendance at trade shows and other industry events world-wide.
Requirements:
- A minimum of three years’ experience of B2B marketing in the media industry.
- Excellent written and verbal communication skills.
- Working knowledge of content management systems, for example WordPress.
- Experience of e-mail distribution and marketing automation tools
- Knowledge of B2B social media platforms, e.g. LinkedIn.
- Ability to develop an annual marketing plan and implement it with quantitative measurements of success
- Understanding of how to generate and analyse reports using software such as Google Analytics
- Degree or equivalent in a relevant discipline (e.g. business, economics, marketing)