Lifecycle Marketing Manager

Our client is a leading software solutions company operating within a global marketplace. They are now seeking a Lifecycle Marketing Manager for a 12 month contract. This is a hybrid role, with 2 days a week in their London offices.

Responsibilities

• You will help drive customer growth and retention of existing clients(B2B) working in close partnership with sales teams.
• Build and execute the account based marketing strategy and plan to deliver commercial results,
• Drive marketing campaigns that include product education, product launch roll-outs and offer promotions
• Be responsible for drafting a range of copy for lifecycle communications. Manage the creation and delivery of comms, and track results and learnings to inform future comms.
• Run webinars using Go to Webinar.

Key skills:

• Proven experience in driving lifecycle marketing initiatives and account based marketing campaigns in a B2B setting
• knowledge of email marketing, webinars, video, case studies, product demos, social, events and sales enablement.
• Experience in content creation and management.
• A strong partner for sales, working in lockstep to deliver ambitious performance goals
• Knowledge of SalesForce ,CRM and marketing automation software
• Experience working in software/tech would prove very useful.

Benefits

• Long contract
• Hybrid role