Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this permanent role of Digital Marketing position
Digital Marketing
Company Overview
We are recruiting on behalf of our client; an exciting opportunity to join a business who thrive on innovation, sustainability and social responsibility. Their diverse portfolio spans B2B commercial and electrical equipment, a not-for-profit toilet roll brand dedicated to alleviating poverty and reducing environmental impact, and a 40 year old adventure cycling brand with boundless potential.
Since their inception in 2012, they have experienced consistent year-on-year growth and are now embarking on an exciting high-growth phase, fuelled by our dynamic marketing team. As a proud member of 1% for the Planet, we are committed to making a positive impact far beyond the bottom line. They are passionate about their mission and are looking for talented individuals who share this vision. This new role offers a unique opportunity to make a meaningful impact across all their brands. Enjoying the variety of agency work while gaining a deep understanding of their brands and the fulfilment of driving long-term success.
Role Purpose:
As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.
Key Responsibilities:
- Design content marketing strategies and set short-term goals.
- Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
Requirements for the role:
- BSc degree in Marketing or relevant field.
- 3+ years of hands-on marketing experience in a B2B role.
- Excellent understanding of B2B marketing.
- Demonstrated ability to manage the budgeting process and use of analytical skills.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies.
- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
- Excellent communication skills.
Key Skills/Experience:
- B2B Marketing
- Marketing Campaigns
- Demand Generation
- Lead Conversion
- Content Creation
- Sales
- Multivariate Testing
Location: Dronfield S18
Hours: Office-based - Monday to Friday 37.5 hours a week
Salary range DOE: £30,000 - £35,000