Sales/marketing manager - Leidinggevende

Marketing Manager Area Required: London Full time Salary: £50K plus performance bonus Saicho is a luxurious, non-alcoholic, single origin sparkling tea brand that offers an elevated way to enjoy non-alcoholic drinking and dining with its pioneering sparkling teas that promote as much nuance, flavour and provenance as premium wines. As the brand rapidly scales, it is looking for a Marketing Manager based in London to join the team. The individual will work in an agile, focused team and will enjoy exposure to all facets of the business. Saicho is looking for someone with huge ambition, relentless determination and a real passion for food and drink. The Marketing Manager will be responsible for executing the trade marketing strategy in the UK, Europe and the Middle East. You’ll work closely with our sales team, PR agencies, and premium partners to create impactful customer activations, manage events, and support global marketing efforts. This is a critical role in driving our brand’s presence and success in these regions. The ideal candidate is a creative, strategic thinker with a hands-on approach, capable of thriving in an entrepreneurial start-up environment. Global Marketing Calendar Execution: Implement and localise the global marketing calendar. Coordinate and manage regional marketing campaigns to align with global brand initiatives. Plan and execute customer activations, including partnerships with luxury hotels, restaurants, and other premium venues to elevate the brand experience. Work closely with the sales team to ensure effective activation strategies that drive sales and brand visibility. Plan and execute high-impact events to increase brand awareness and consumer engagement. Manage event logistics, from concept development to on-site execution and post-event analysis. Work closely with external PR agencies to align marketing strategies, secure media coverage, and build Saicho's reputation. Market Analysis & Reporting: Conduct market research to identify trends, opportunities, and competitive landscape. Provide regular reports on marketing activities, campaign performance, and ROI. Manage the UK trade marketing budget, ensuring efficient allocation of resources. You will work closely with the founders to ensure brand consistency and alignment, as well as support annual planning with market specific ideas. Bachelor’s degree in Marketing. Minimum of 5-7 years of marketing experience, preferably in the drinks industry with exposure to luxury brands. Experience of working within on-trade marketing, with a solid understanding of luxury hotels and restaurants. Proven track record of successfully managing marketing campaigns and events. Creative and strategic thinker with a hands-on approach and a knack for problem-solving. Strong organisational skills with the ability to manage multiple projects simultaneously. Fluency in English is required. An interest in luxury goods, tea and non-alcoholic beverages would be ideal. We respect and welcome diversity. Home-based with some travel around the UK as required.