Senior Programmatic Executive

Job Title: Senior Programmatic SpecialistSalary: £30,000-£35,000Company Overview: An independent agency at the forefront of digital marketing innovation. We specialise in delivering tailored solutions to our clients through advanced programmatic advertising techniques. With a focus on data-driven strategies and cutting-edge technology, we strive to exceed client expectations and drive measurable results. Join our dynamic team and be part of shaping the future of digital advertising.Position Overview: We are seeking a Senior Programmatic Executive to build our programmatic advertising efforts and drive excellence in campaign execution. The Senior Programmatic Executive will play a pivotal role in developing and implementing sophisticated programmatic strategies, optimising campaign performance, and mentoring junior team members. The ideal candidate will have extensive experience in programmatic advertising, a strong analytical mindset, and a passion for staying ahead of industry trends.Responsibilities:Development and execution of programmatic advertising strategies across multiple channels, including display, video, mobile, and native.Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation.Utilise programmatic buying platforms (e.g., DSPs, DMPs) to execute campaigns and maximise performance.Monitor campaign performance in real-time and proactively optimise to meet client KPIs and objectives.Conduct A/B testing and audience analysis to identify opportunities for optimisation and campaign enhancement.Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices.Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure seamless campaign execution.Stay abreast of industry trends, emerging technologies, and platform updates to inform campaign strategy and optimisation tactics.Mentor and train junior team members, providing guidance on best practices, campaign management, and professional development.Qualifications:1+ years of experience in digital advertising, with a focus on programmatic buying.Proven expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar DSPs.Strong analytical skills and ability to derive actionable insights from campaign data.Experience managing programmatic campaigns across various channels and formats, with a track record of driving results.Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.Detail-oriented and organised, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.Google Ads and/or IAB certification(s) a plus.Experience with ad verification and brand safety tools is desirable.Benefits:Competitive salary with performance-based bonuses.Comprehensive health, dental, and vision insurance.Top Pension Contribution Flexible work hours and remote work options.Professional development opportunities and training.Vibrant company culture with team-building activities and social events.