Global Account Director (Media)

Company:  CROSSMEDIA USA
Location: London
Closing Date: 29/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job Description

About the Company

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.


We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients’ greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We are committed to each colleague‘s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we‘ve been the top ranked media agency on Ad Age’s Best Places to Work for the past five years in a row.


Our client roster includes Zalando, Airbus, Etihad, S&P, Invesco, PWC, Newell Brands, US Bank, American Cancer Society, Planet Fitness, Illva Saronno, Teremana, Lightbox, and more.


About the Role

We’re hiring an Account Director to champion integration, newness and strategic excellence in a Global role that will help design and draft communication goals and strategic approach.


The Account Director works with the Executive/Business Director in managing the team’s work while ensuring that the client objectives and strategic needs are met. They will also manage an Account Manager and Account Executive.


We are looking for people with a POV, a proactive outlook and a genuine interest in the industry and clients. It's a great opportunity for those who love advertising and media planning and want to spend time with like minds!


About You:


  • 6 + years of agency experience, International experience is an advantage
  • You can explain complex media theories and technology simply to clients, partners and internal teams
  • You have proven experience developing & implementing media strategies against specified client objectives, using specialist resources as required
  • You take away the smoke and mirrors and are a teacher and mentor to your team
  • You enjoy building relationships with your team, clients, local partner agencies, new business prospects and local partner agencies
  • You demonstrate strong leadership ability and are approachable, in turn gaining the respect of the team
  • You’ve got a bit of an entrepreneurial streak and you are excited to be part of an agency where you can bring your ideas, opinions and new opportunities to the table
  • A passion about consumer behaviour, digital media, technology and data
  • You are a passionate, resourceful, curious problem-solver.
  • You are a superstar who’s looking for a place to learn, push and build something special and you want to do it in a casual and collaborative environment.
  • You are autonomous but know when and how to involve senior management effectively.

Client Management:

  • Own client relationship and day-to-day projects on a portfolio of clients. Ensure that the team is delivering exceptional level of client service across all touch points.
  • Generate chemistry with clients and become a valued and trusted business partner. Strengthen clients relationships across all levels.
  • Understand clients’ and their competitors’ business needs, and be essential to solving their business problems through strategic and thoughtful input.

Strategy and Planning:

  • Overall responsibility for the media strategy and the quality of its execution.
  • Responsible for shaping media plans: deciding the investment levels and roles of each channel.
  • Understand short-, mid- and long-term opportunities and barriers to guide clients.
  • Have the ability to identify area for improvement and implement the strategy to deliver.

Campaign Management:

  • Take full ownership and quality control the output of the teams work.
  • Guide and train more junior members of the team on campaign execution, digital excellence, implementation and reporting.
  • Manage financial accuracy and ensure campaign trackers are up to date.

Local teams coordination

  • Coordinate global requests and ensure consistency in quality of work produced by local teams
  • Bring value and support local teams with any issues they might have
  • Build Zalando community and drive best practices across the teams



Essential Skills / Attitudes:

  • Broad media planning experience and strong knowledge of offline/online media channels
  • A mix of local & international media experience is preferable and have a good degree of familiarity with local market nuances and cultures.
  • Excellent communication and presentation skills
  • Strong attention to detail and numerical ability
  • Ability to identify new opportunities and workstreams for our clients
  • Logical , analytical thinker able to write strong rationales to back up proposals
  • Energetic, determined and proactive
  • Be able to handle a variety of tasks at any time
  • Fluent German language is advantage


COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.


CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people.


  • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
  • Holiday (28 days and up to 30 with increased service)
  • Paid sabbatical at significant milestone anniversaries
  • Summer Fridays (2) and Charity Days (2)
  • Private Healthcare & Dental
  • Pension plan
  • Parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund is devoted to helping Crossmedians find their happy (be it through travel, enrichment class, fitness membership, or professional development)
  • Cell phone/tech reimbursement
  • Health Wellness reimbursement
  • Personal Development Fund
  • And burgers – lots and lots of burgers!
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