Meetings & Events Services Manager - Event Analysis

WHAT YOU'LL DO

BCG is in a period of rapid growth and transformation. Due to our continued growth, we are building out our Meetings & Events (M&E) team focused on creating safe and inspiring environments that bring people together to enable meaningful connections and create global impact. The M&E team partners closely with senior leaders, functional and regional event teams, and individual meeting planners across the company to enhance overall event experience while creating efficiencies and lowering risk for all meeting formats (in-person, virtual, & hybrid).

The Event Analysis Manager is responsible for supporting Event Leads (ELs) in conducting comprehensive post-event analysis for end-to-end (excluding the World Wide Officer's Meeting - WWOM) events, providing insights to enhance future planning and execution. This is primarily a behind-the-scenes role that ensures consistent data capture across all events, enabling ELs to support key internal clients effectively. The manager will focus on five main areas: post-event closeout, data capture for dashboards, budget management support, managing M&E tools not fully supported by the IT Squad, and overall resource utilization metrics to be shared with the team. As the M&E team evolves, this may develop to include other areas of event analysis as well. The manager may also be asked to support other ad hoc event related analysis, as needed.

The Event Analysis Manager will review datasets and ensure accurate entry into relevant spaces which funnel into dashboards for leadership. As the Subject Matter Expert (SME) on data capture for E2E (non-WWOM) events, the manager will support the Business Intelligence (BI) team in building dashboards that highlight cross-event data, as well as analyze data to offer insights and recommendations to ELs and MELT. This role also involves ensuring data consistency, supporting ELs with budget management throughout the event life cycle, and supporting a number of non-Squad supported tools (i.e., including but not limited to Surveys, PA Dashboard, Hotel Verification Tool). This role includes gathering industry insights and data from providers such as Amex, Cvent and BCD to enable customers to make better informed decisions. The successful candidate will possess strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Key activities and responsibilities include (but are not limited to):

• Establish and manage the end-to-end budget management program while partnering with Event Leads (ELs) who will manage budget process at the event level.
• Proactively identify process improvements to the end-to-end budget and data management program, as needed.
• Support the team's ELs in post-event closeout by reviewing datasets captured throughout planning, ensuring consistency across all events.
• Ensure that datasets are accurately entered into relevant spaces, funnelling information into dashboards and identifying trends and making data-based recommendations to inform stakeholder decision making.
• Support ELs as they finalize event closeout slides, summarizing event data, including variances and explaining why numbers vary between projected and actual. Datasets include but are not limited to hotel accommodations, attendance details (accepts, cancels, no shows), and budgets.
• Act as the SME on data capture for E2E events (non-WWOM), supporting the BI team in building dashboards that highlight cross-event data for leadership decision-making.
• Manage various M&E Run the Business (RtB) tools outside the Squad's scope, such as Surveys, PA Dashboards, and Hotel Verification tools. Leverage the Squad (based on capacities and priorities) to make minor enhancements to RtB tools.
• Establish and maintain event archetype budget personas, continuously assessing budget categories and ranges based on meeting location and type.
• Partner with service leaders for process improvement initiatives, as well as client feedback conversations to capture learnings & action items
• Be available for calls/support outside of typical local working hours, as required by work needs or global team coordination.

YOU'RE GOOD AT

• You are highly skilled at cultivating long-standing relationships by building trust and confidence with both internal and external stakeholders.
• You are a collaborative leader who can work across functions and geographies, always with a team-centric approach to large scale event analysis planning and execution.
• You are a strong project manager, comfortable managing across a complex network of stakeholders and prioritizing across competing deliverables.
• You are a creative, people-centric problem solver - you enjoy resolving issues using critical thinking and analysis, while always keeping the big picture in mind.
• You approach things with a service mindset that focuses on creating customer value, loyalty and trust.
• You have a strong sense of accountability and resourcefulness in identifying and implementing process improvements.
• You value transparency and open feedback and strive to 'unlock the potential' of those who work around you.
• You excel in a fast-paced environment and remain calm and pragmatic under stressful situations.
• You are able to learn new systems and processes quickly, in a self-driven education environment.
• You are tech-savvy and able to learn/adopt new technology tools and platforms quickly.
• You are comfortable working independently, managing through ambiguity, and collaborating with a virtual team in a rapidly changing, global environment.
• You possess awareness of cultural differences and a willingness to adapt work style to allow consensus-driven decision-making and cross-team collaboration.
• You are a proactive team player with a strong willingness to help and contribute to the success of the overall team even if tasks fall outside the direct scope of responsibilities.
• You possess strong data analysis skills, with the ability to interpret data sets, identify trends, and provide actionable insights to drive informed decision-making.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Bachelor's Degree or equivalent in Business, Communication, Hospitality/Events, or related field and 6-8 years related experience in event management (preferable in a corporate environment).
• Experience working in a global service driven organization with both in-person and virtual teams, with increasing levels of stakeholder engagement; experience presenting to senior level stakeholders preferred.
• Demonstrated expertise in building strong service delivery teams.
• Technical understanding of digital meeting tools and platforms.
• Strong organizational skills and ability to multi-task and manage competing priorities.
• Experience in a customer service organization strongly preferred.
• Excellent communication skills (both written and verbal), including experience with PowerPoint; strong command of the English language required.
• Experience working across cultural boundaries in a complex, matrix structured organization preferred.
• Previous experience working in a global/virtual team preferred.
• Experience in managing, analyzing, and interpreting complex datasets using Excel, with experience in utilizing advanced functions to drive actionable insights.
• Skilled in defining and optimizing business processes, with a strong track record of identifying inefficiencies and implementing process improvements that enhance operational efficiency and effectiveness.

YOU'LL WORK WITH

Meetings & Events (M&E) team's purpose at BCG is to create safe and inspiring environments that bring people together to enable meaningful connections and global impact through partnership, innovation, and providing an exceptional level of customer service to deliver savings, risk mitigation, efficiency, and enhanced experiences for all BCG meetings and events.

The M&E team serves as a strategic advisor and tactical support network to our worldwide, regional, and local teams who are responsible for the delivery of successful events and projects.