German Speaking Marketing Lead

German Speaking Marketing Lead Birmingham Up to £38,000 Company Profile A highly successful fast-growing supplier of construction equipment is looking to add to their ecommerce team by recruiting a German Speaking Marketing Lead to join the rapidly expanding marketing function as the Marketing Lead. This role is responsible for the growth of the ecommerce business within the set territory through paid digital advertising, new product onboarding and localisation of SEO and user experience. This is a new role and is a great opportunity for an aspiring digitally focused marketing professional to lead the development of a fast moving company into a new market. What’s on offer? * Free car parking * Quarterly appraisals * Quarterly bonus scheme * Internal promotion opportunities * Regular social events What will you do as German Speaking Marketing Lead * Localisation of the current website. * Translation of web copy, reviewing UX for local market and product selection * Onboarding new products * Creation of new localised products in the e-commerce platform * Create imagery, descriptions, technical specifications and pricing * Management of Paid media in-country * Google and Bing search and shopping, manage acquisition of web traffic/online sales through ppc channels * Lead insights including trends, product compliance, new product opportunities and competitive analysis * Provide insights and recommendations into the performance of the in-country marketing What do you need as German Speaking Marketing Lead? * Native German language skills * Experience with Google suite (Search, shopping, GA4, console, tag manager) * Digital marketing experience * Able to demonstrate analytical skills linking performance stats to market trends * B2B ecommerce experience * Magento2 or Shopify catalogue management ID:- 8669