Digital Marketing Executive

Company DescriptionToolden is a rapidly growing supplier of Power Tools and accessories in the UK. Its focus is on cost-effective solutions and efficient delivery for the best shopping experience. Founded by a team with over 50 years of industry experience, Toolden partners with major manufacturers to offer the highest-quality tools in the UK.Role Description We are recruiting for a Digital Marketing Executive who is looking for the next step in their career to join our dynamic digital marketing team. Do you have the passion and ambition to work in a fast-paced digital environment within the professional tools and home improvement sectors? Can you create and manage multiple campaigns across a variety of digital platforms?As our Digital Marketing Executive, you will be responsible for all day-to-day digital activity for our websites and marketplaces. The role will focus on content creation and optimization, Social Media, and Email Marketing. Responsibilities·Optimise the website content daily by improving existing landing pages and categories.·Data Formatting and Processing. ·Provide online sales analysis, prepare sales and traffic reports and ensure all information, including product data and website content is current and up to date.·Design content strategies based on competitive landscape, SEO research, trends, and insights.·Monitor, analyse and report back on the performance.·Use digital tracking tools to provide insights, performance data and analysis.·Work closely with our wider team to ensure a cohesive digital approach.·Understand SEO and its commercial impact. Essential Skills·Experience of strategic and operational SEO management and optimisation, including content, on-site, outreach and technical SEO strategies.·Ability to understand and execute core SEO best practice, with proven experience in successful SEO campaigns.·Knowledge of SEO Tools, including Google Search Console, Google Analytics SEMrush/Ahrefs, Screaming Frog, Semrush·Expert in Google Analytics and other analytics tools.·Solid understanding of various Content Management Systems (CMS).·Excellent written and spoken skills with the ability to confidently communicate strategy plans to clients, colleagues, and external agencies.·Data driven mindset with the ability to work both independently and as part of a team.·The ability to analyse performance and act on opportunities.·Aptitude for problem-solving and lateral thinking·Meticulous attention to detail·Fantastic time management with the ability to work to deadlines and ensure workflow management.·Experience running Digital PR and/or link building campaigns.·Basic web development knowledge (HTML and CSS knowledge beneficial)·Experience with Microsoft Excel.·Basic experience with Adobe PhotoshopWhat You Get from Us·Competitive salary·Team incentives and outings·Matched contribution pension scheme·28 days paid holiday·Staff discount on Toolden productsClosing Date: 5th of August 2024