PPC Specialist

PPC Specialist / Advertising Rapid Scaling E-Com Business Multiple Award Winning £28,000 - £32,000 Warrington, Cheshire (site based) Experience Level: X2 yrs + The Annular Group have exclusively partnered with one of the UK's fastest scaling E-Com Companies to assist in their search for a PPC Advertising Specialist. This is a newly created position on the back of an unprecedented period of growth. The new PPC Marketing specialist will play a pivotal role in supporting the companies next phase of growth aiding them on a similar trajectory over the coming years. Managing the daily advertising spend you will be tasked on making strategic decisions based on your own analysis on the ROI of the advertising channels tested. About the Role - PPC Specialist This is an exciting opportunity, with no limits on growth, for an enthusiastic and bright PPC Specialist to join a friendly, results-driven, digital marketing team. The ideal candidate will have at least 2 years of experience and will be responsible for managing and optimising online advertising efforts across Google and Amazon platforms, for a multi-award winning brand. If you have a positive attitude with an enthusiasm to be “best in class”, read on. This role requires top-level attention to detail, excellent analytical skills, confidence to make decisions, and the ability to produce actionable reports to management. 1. Paid Advertising Management: * Develop and implement effective Google Ads and Amazon Ads campaigns to drive traffic, leads, and sales. * Monitor and optimise advertising budgets to ensure cost-effectiveness and ROAS across multiple countries. * Conduct keyword research and competitor analysis to refine ad targeting strategies. 2. Data Analysis and Reporting: * Utilise data analytics tools and platforms to measure campaign performance and generate detailed reports. * Identify trends, insights, and opportunities for improvement based on data analysis. * Present regular performance reports to the marketing team and senior management. 3. Cross-Country Marketing: * Adapt advertising strategies and campaigns to suit the specific needs and preferences of different countries and markets. * Stay informed about market trends and consumer behavior in each target market. 4. Business-Minded Approach: * Collaborate with the marketing team to align advertising efforts with overall business goals and objectives. * Continuously assess the competitive landscape and adjust strategies accordingly. 5. Excel Proficiency: * Utilise Microsoft Excel to organise, analyse, and visualise data to ninja level. * Create spreadsheets and reports to track advertising performance and budget allocation. 6. Creative Content Collaboration: * Collaborate with the creative team to develop compelling ad creatives and landing pages. * Ensure that advertising materials are consistent with brand guidelines. 7. Business-Minded Approach: * Collaborate with the marketing team to align advertising efforts with overall business goals and objectives. * Continuously assess the competitive landscape and adjust strategies accordingly. 8. Excel Proficiency: * Utilise Microsoft Excel to organise, analyse, and visualise data to ninja level. * Create spreadsheets and reports to track advertising performance and budget allocation. 9. Creative Content Collaboration: * Collaborate with the creative team to develop compelling ad creatives and landing pages. * Ensure that advertising materials are consistent with brand guidelines. Requirements: * 2 years minimum experience directly managing Google PPC campaigns (Amazon is a bonus) * Comfortable handling a monthly ad spend budget in the region of 50,000 and above Business-minded approach, with a focus on revenue growth and ROAS * Able to interpret data and make data-driven decisions * Comfortable in taking ownership of your decisions * Advanced knowledge of Microsoft Excel for data analysis and reporting (or similar) * Excellent communication and presentation skills * Relish working in a fast-paced environment * Excited to share your knowledge and help grow the business * Flexible and approachable attitude Additional Benefits: The latest Mac and 40-inch Monitor . Conferences and Seminars; keep up to date with the latest and greatest. Flexitime & home working when required. Pension & Stocks and Shares Scheme. Costco Card. Gym Membership. Free Food Friday. Your birthday off. Achievement Awards to recognise your hard work and contribution to the team. Training/Qualifications to help you stay ahead of the game and grow your skills. Quarterly social events. The Company As a scaling SME, there is a genuine buzz around this business. Winning products, winning people, a warm welcoming environment with no politics or bureaucracy. Everybody here has a voice, and blue sky thinking is encouraged. If you're looking to embark on the next phase of this exciting journey, then apply with your CV and we will be in touch to discuss the position in further detail