Company:
ETS
Location: London
Closing Date: 01/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
About ETS: For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
Position Summary:
The Executive Director, Marketing - Institutional Products, leads all marketing and sales activities across ETS’ Institutional lines of business. The Executive Director plays a key strategic leadership role within the Institutional Products organization and provides marketing expertise and solutions-oriented counsel to brand stakeholders and cross-functional partners – internally and among global, regional and key local partners.
Strategic Marketing and Planning:
Overseeing the creation of demand-driving marketing program to create business growth (including all marketing messaging). Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programs
Leading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insights
Ensuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritization
Allocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriate
Product Development:
Providing key input to Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses
Collaboration and Talent Management
Develop marketing talent and team succession plan
Fostering a high-performance environment and culture of collaboration, strategic thinking and business innovation
Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Strong collaboration and communication skills
Demonstrated ability to influence cross-functional teams and senior management to impact decision-making
Demonstrated ability to influence alignment to execute against strategic growth plans
Ability to think analytically and strategically to understand complex or ambiguous problems or issues
Coaching and mentoring skills
Knowledge of Microsoft Office products
Required Experience:
A Bachelor’s degree is required; an MBA in Marketing or equivalent degree is preferred
A minimum of 13 years of progressive B2B and Channel marketing experience is required
International/Multicultural experience is preferred
Demonstrated track record of market leadership, including advertising and marketing plan development is required
Demonstrated track record in identifying winning consumer insights, growth opportunities and priorities
Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staff
Experience working with global partners
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