Head of Brand and Digital

The Change Partners are currently working with a well-known Travel brand who are transforming and growing their marketing teams, currently looking to hire a Head of Loyalty on a fixed-term-contract, possible to extend. The Head of Loyalty will be responsible for strategising and delivering a brand new loyalty programme to travel customers. Monitoring and analysing programme performance. Supporting the management of the loyalty programme budget. Developing and implementing strategies to increase customer participation and engagement with the brand. Coordinating with international teams to adapt the loyalty programme to local markets and cultures. Tracking and analysing key performance indicators related to customer loyalty and programme effectiveness. Preparing regular reports for senior management, providing insights and actionable recommendations for enhancements. Minimum 5 years working experience within Loyalty, CRM and wider marketing including understanding the technology/platforms needed. Experience working within DTC travel. Strong understanding of customer behaviour, segmentation, and lifecycle management. Excellent analytical skills with the ability to interpret complex data and make data-driven decisions. Proficiency in using CRM software, loyalty programme platforms, and data analysis tools. This is a good opportunity to join a leading travel business who are actively going through a transformation and growing marketing/digital teams. We need a strong DTC leader who can adapt to an ever-changing market and help shape the business as they go through this exciting period of growth.