An exciting opportunity has arisen for a passionate Commercial Marketing Manager to join our vibrant marketing team managing a range of different brands. CMS Distribution is a leading specialist distributor supplying business and consumer technology products.
This role is will lead and oversee the development of vendor marketing plans, based upon market analysis, account priorities and commercial objectives. You will be responsible for promoting our marketing services and pitching to leading tech brands to execute campaigns that enable business growth. Using analytics and communicating with our sales and account managers, you will identify improvement opportunities to ensure ROI is maximised and commercial challenges are addressed.
Strategic Planning & Vendor Income:
- Develop fully integrated strategic plans with vendors to drive commercial targets
- Writing briefs and setting expectations so that campaigns are delivered in time and budget
- Manage all marketing budgets (with PMs and Account team) to ensure maximum exposure within accounts and campaigns deliver an ROI
- Develop and align quarterly marketing plans and strategies with key strategic partners
- Identifying opportunities for vendor collaboration and involvement in CMS led marketing strategies
- Ensure alignment with internal stakeholders to execute a fully integrated campaign
- Ability to meet vendor income targets each quarter
Partner Marketing Collaboration:
- Building relationships with customers to influence execution & unlock opportunities
- Develop strong relationships with partners, encouraging open, two-way communication channels
- Clear reporting of campaign plans to the business
- Communicate feedback from channel partners to relevant stakeholders
Campaign Management:
- Clear alignment of channel creative to brand guidelines – both CMS and partner guidelines
- Monitoring activity to ensure partners execute per the agreed plans
- Communicate campaign effectiveness and ROI evaluation to the business
Stakeholder Engagement:
- Improving internal collaboration with key stakeholders, commercial, and product vendors
- To lead and share best practice within the Marketing team and wider organisation
- To own additional projects and relationships within CMS as needed.
- Understanding the customer and vendor account requirements and opportunities by developing prosperous relationships at all levels in the account.
- To create and implement marketing activities which will fulfil these needs in a timely, creative way.
Skills & Personal Attributes
- Ability to build and maintain strong relationships
- Influence, persuade and handle objections
- Excellent presentation skills
- Ability to travel
- Commercial ability to produce marketing plans, business cases and ROI on marketing spend
Qualifications & Experience
- BSc or BA in relevant field.
- 3-4 years B2B marketing experience
- Sales experience also highly desirable
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.