CRM & Data Manager

Who we are… Verdantix is an award-winning independent research, advisory and events firm. We act as an essential thought-leader for world-enhancing innovation, through our expertise in digital strategies for Sustainability, Real Estate and Built Environment, ESG, Operational Excellence, and Net Zero. From our head office in Central London, and hubs in Boston and New York City, we produce high-quality research, deliver consulting projects, and create events for senior managers, technology executives and investors.The role…Are you motivated by designing and managing the pivotal processes that underpin marketing success? If so, this could be a great role of you. The CRM and Data Manager is an integral part of Verdantix’s innovative and fast-moving marketing function. On a day-to-day basis you’ll work with colleagues across our research, advisory and sales organizations to identify improvements to our CRM use, develop martech solutions, and manage the client and prospect data that fuels our business. You’ll oversee our relationships with vendors and suppliers and execute special projects that drive marketing and sales efficiency. This role requires a mix of both technical and collaboration skills and is ideally suited to someone who likes solving problems and learning about new tools and tactics. The successful candidate will join a highly motivated team that places an emphasis on teamwork and rapid delivery. This role is paying in the region of £42,000 to £46,000 base, plus a competitive quarterly bonus.What you’ll be doing…Oversee and manage Salesforce and Pardot, analysing all sources of CRM data including customer, transactional, engagement and product data, identifying key trends and turning this into actionable insights. Measure and report on the effectiveness of CRM campaigns and initiatives, providing insights and recommendations for improvement. Develop and implement comprehensive CRM strategies to attract and retain customers, minimizing churn rates. Close collaboration with brand, marketing, and sales team members to ensure delivery of CRM activity is in line with the marketing strategy. Develop dashboards and reports, presenting key findings, interpreting results and impact on the business, and helping to shape improvements to the Salesforce CRM program. Training of colleagues on CRM processes Own the data acquisition and management programme Conduct thorough market research to stay updated on industry trends and competitor strategies. What we're looking for...3+ years of experience working with CRM and other marketing technology, preferably in a B2B or B2C context. Proficiency with Salesforce and marketing automation tools. Understanding of how to purchase, work with and sort marketing data Ability to analyse metrics to provide insight to the Marketing Director and other stakeholders An interest in the role that technology can play in improving marketing processes. Strong analytical and data-driven mindset with the ability to translate data into actionable insights. Attention to detail and ability to manage multiple tasks simultaneously. Self-motivated and able to work independently. Additional BenefitsPerformance-driven quarterly bonus and recognition schemePension with enhanced employer contributionGenerous holiday entitlement, accruing an extra day with every year worked (local capping applies)Hybrid working option with the aim of promoting flexibility and work-life balancePrivate medical insurance including online GP service, mental health support, discounted gym membershipsEnhanced family-friendly benefitsWeekly ‘flexi-hour’ to extend a lunch break or finish early on your day of choiceCycle to work scheme - tax efficient purchase of a bike, bike accessories, or bothTime off for volunteering through our partner OnHand: an app for local volunteering and climate actionMultiple events throughout the year, including Company Ramble & Sports Day, plus regular team socialsFantastic colleagues with a great sense of humour!Why Verdantix?We seek individuals with a passionate belief that innovation and technology can transform corporate EHS, operational risk and real estate performance. People who thrive at Verdantix have a proven work ethic, a desire to be challenged, and a strong sense of curiosity. Our management culture and career development is based on achievements, skills and behaviours with quarterly reviews that keep individuals and the firm on track. We recognize that everyone on the Verdantix team has a significant contribution to make to the growth of the business. We operate with a high level of transparency about business performance and include all employees in big decisions such as growth strategies and new product launches. Come and join our growing team!Verdantix is a winner of ‘The 2021 Queen’s Award for Enterprise in the International Trade’ category. The Queen’s Awards for Enterprise are the most prestigious awards in the United Kingdom. Verdantix won the Queen’s Award due to its sustained growth in international trade over the last three years – including through the pandemic. This rapid, consistent growth reflects demand for the high-quality research and advisory services that Verdantix provides to clients in seventeen countries.