Digital Advertising Manager

Ergobaby is a leading provider of baby products, dedicated to enhancing the comfort and well-being of families worldwide. Our European division is seeking a dynamic individual to join our team as a Digital Marketing Manager. This is an incredible opportunity for someone passionate about e-commerce and digital marketing to make a meaningful impact and advance their career. Digital Advertising Manager – full time Reporting to: Director, Digital Marketing & eCommerce (USA, Los Angeles) Key Responsibilities: Digital Agency oversight and briefing with relevant EU priorities. Leading & evaluating cross departmental communications, priorities and strategies for digital marketing topics. Setup and improve digital marketing campaigns incl. budget monitoring. Comprehensive monitoring, tracking and analysis of campaigns as well as continuous evaluation of relevant KPIs and creation of outstanding reports. Optimization & development of lead generation funnels with a customer focused view. Creation, monitoring and improvement of landing pages. Customer journey and conversion rate improvement. Briefing & evaluation of media assets. Affiliate partnerships and commission based Influencer marketing. Develop innovative strategies to improve and expand our digital activities by evaluating new advertising channels and campaign types. You monitor the market, trends and competition in the SEA + SMA environment and are always up-to-date with existing and emerging channels. Qualifications: You have at least three years of professional experience and a degree in the digital sector or commercial vocational training with a focus on e-commerce / online marketing. You have in-depth knowledge of SEA and SMA, in particular Google Adwords Search, Shopping, YouTube, Display, Meta Ads and Pinterest. Well-founded knowledge of Google Analytics 4. Knowledge of Google Looker Studio and Tag Manager is a plus. You are familiar with CMS/shop systems like Magento or Shopify. Confident handling of common MS Office applications, especially Excel. Fluent in written and spoken English, additional language skills are an advantage. Exceptional organizational, planning, coordination, and management skills. You are interested in a diverse range of tasks, combined with a high level of diligence, flexibility and organization. You are highly motivated to work and follow your tasks consistently. You are a team player and have strong diplomatic skills. Personally, you impress with a high degree of reliability, an open manner and an independent way of working. If you're ready to take your e-commerce career to the next level and join a committed team dedicated to making a difference, apply now! We can't wait to welcome you aboard. Ergobaby Europe is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace. We welcome applications from all individuals, regardless of race, ethnicity, gender, age, disability, sexual orientation, gender identity, religion, or any other characteristic protected by law. We believe that our diverse perspectives drive innovation and success, and we strive to ensure that every team member feels valued and respected. If you require any reasonable adjustments during the recruitment process, please let us know.