Marketing Manager

We have a new job opportunity for a Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager to join a business that is home to some of the most loved brands across sectors like hobbies, local news, and ancestry. You will join their expanding team & help to grow the user engagement, retention & monetisation across the mobile app portfolio through key avenues like push notifications & personalised communications. This is a permanent, full-time hybrid position, with the flexibility to work remotely or from the London or Scotland office. You will report to the Senior Engagement Manager & work closely with the CRM team to develop user engagement strategies across multiple apps.The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager will:Develop comprehensive mobile app engagement strategies to increase user activity, retention, and monetisation.Manage the full user lifecycle (onboarding, retention, re-engagement) using in-app messaging and email marketing.Analyse user behaviour and performance metrics (e.g., retention rates, session duration, DAU/MAU) to optimise app performance.Collaborate with content creators, designers, and developers to ensure app content aligns with user preferences.Create and execute effective push notification strategies to engage and re-engage users.Conduct A/B testing to improve user experience, UI/UX, and overall app performance.Work with specialists to drive revenue through subscriptions, in-app purchases, and advertising strategies.Stay informed on industry trends and emerging mobile app technologies.The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager should have:1-2+ years of marketing experienceA data-driven mindsetExperience in app engagement or CRM roles is a strong plus.Strong analytical skills to interpret data and turn insights into actionable strategies, with experience using tools like Looker.Proficiency with app and CRM platforms (e.g., Iterable, Braze, Firebase, Hubspot).Demonstrated success with A/B testing and optimization methodologies.Excellent communication skills and the ability to collaborate across teams.Experience in B2C digital products, ideally with a focus on hobbies or subscription-based products, is a bonus.This client cannot offer visa sponsorship.