Group Marketing Manager

Group Marketing ManagerBirmingham Head Office - On site 1/2 days p/week£60,000-£65,000 doe + Bonus + BensFantastic role heading up the Marketing for a 40M turnover International business, who work with major premium automotive brands ensuring quality control and cutting edge service solutions throughout the manufacturing supply chain.This is a great opportunity to make a real difference, working with real autonomy in shaping and growing the future of the Marketing function, with clear visibility across the business in adding commercial value and contribution. Role Mission StatementThe Group Marketing Manager reports to the CEO and is responsible for implementing Group wide marketing activities and supporting the sales and business development activities through the provision of market research, communications and presentations. The requirements of the role will be flexible depending on market conditions and specific company requirements but there are a number of core elements;Implement marketing actions to enhance brand reputation and familiarity Management of 3rd party agencies, including the PR agency to provide cost effective actionsDevelop targeted and efficient social media and email campaignsSupport new business development initiatives, including a review of the websites and content collateralDevelop presentations as required to support the sales and corporate initiativesSupport the diversification strategy by helping with the research into new sectors and business propositionsDevelop and implement a strategy for engagement with major clients, relevant industry networks and press supported by a series of events. Ensure that brand and marketing actions are consistent across the European GroupThis is a hands-on and flexible role where you will not only implement marketing programmes but also support cross functional teams that are focussed on developing new automotive business and delivering our diversification strategy, in terms of new sectors and revenue streams.Skills RequirementsAbility to create, shape and deliver the strategic Marketing planCommercial ROI focussed experienceStrong Digital channel experienceExperience of implementing cost effective and targeted marketing programmesStrong social media and network skillsStrong coordination and communication skills, with ability to prioritise effectivelyGood analysis skills with a strong attention to detail and mindset to meet deadlinesProficient at PowerPoint and word and ideally familiar with Microsoft BICRM experience is desirable but more important to have the ability to quickly learn new systems The role is based in Head Office, Birmingham, UK with the occasional need to travel.