Active Informatics Ltd has an exciting opportunity for a creative thinker with a passion for technology and digital marketing.
We are a small but ambitious B2B software company looking for a Digital Marketing Executive to help reposition our brand and generate leads for future growth. At Active, we value creativity and attention to detail, so formal marketing qualifications aren t essential. What matters most is your experience, ideas, attention to detail and ability to execute campaigns.
Whether you re a seasoned marketing professional or a graduate with twelve months experience, this role offers a fantastic opportunity to develop your skills and be recognised for your achievements.
Key Responsibilities:
- Develop and manage digital marketing campaigns
- Implement a B2B social media strategy, creating engaging content across platforms
- Stay updated with the latest digital marketing trends
- Execute SEO and PPC activities as part of broader campaigns
- Track website traffic and performance
- Manage content for the company website and social networking accounts like LinkedIn
- Create and edit content for platforms such as YouTube
- Arrange and introduce webinars to support the sales team
Key Skills:
- B2B marketing experience
- Knowledge of online marketing channels
- Experience with Google Analytics, SEO, and PPC
- Strong writing skills for online content (e.g., website, social networking platforms)
- Creative flair and a proactive approach to problem-solving
- Experience with email marketing tools, LinkedIn, image/video editing software, and common website content management systems e.g. WordPress.
Environment:
- Variety: Work across a range of digital channels and marketing activities.
- Recognition: Bring your ideas to life in a company that values your development and success.
- Training: Commitment to continuous learning, with time off for study and exam fees paid.
- Growth: Plenty of room to evolve within the business.
Benefits:
- Discretionary bonus
- Private Healthcare
- Pension
- Home broadband contribution
- Membership for relevant trade association
If you think this role could be right for you, please apply with a copy of your CV.
No recruitment agencies, please.