Media Consultant

Job Title: Paid Media and OperationsContract: Six MonthsLocation: London (Hybrid)Client Summary:Our client has chosen to do something incredible. They are totally transforming their business and building our future on smoke-free products that are a better choice than continued smoking. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directionsJob Description:Part of EU deployment & ops team within global media teamWork with EU markets & local agencies to define local digital paid media strategies that deliver against overall business strategy and objectivesEnsure compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, global toolboxes, AdTech as well as Market's legal frameworkOngoing tracking of campaign & overall channel performance (monthly reporting, scorecard & QBRs) & identify opportunity areasWork closely with Audience team, Global Brand Content team and Market teams to define to tailor the right content and message to the right Audience with the right CTA.Monitor & access deviation on paid media contentShare learnings & best practices with marketsSupport with OB recommendation & budget co-ordination