Global Head of Digital

Global Head of Digital - Luxury Brand

We have been retained by a world renowned Luxury FMCG brand who are looking for a Head of Digital to join their innovative marketing team and drive all ecommerce initiatives, ensuring continued growth.

Reporting to the CEO and the MD, the successful Head of Digital will be responsible for defining and leading strategies across all Digital touchpoints including online marketing, SEO, PPC, CRO, digital, CRM and will have full P&L responsibility.

Candidates will be provided with a full job description upon successful application.

Key Responsibilities:

The successful Head of Digital will:

• Be responsible for developing overall web strategy in line with brand objectives
• Translate brand objectives and define effective digital marketing strategy across online trading, eCommerce, CRO, Performance, CRM, SEO, PPC, Email, Mobile and Display
• Develop and implement multi-channel trading, working closely with other business teams
• Be a key representative for all eCommerce within senior management team
• Lead a team of digital specialists to drive online acquisition, conversion and growth

Education:

• Degree educated and ideally from a consumer/FMCG/luxury background with 10+ years strategic/technical experience from a Global / large brand
• MBA a bonus

Skills:

• Excellent eCommerce experience with a wide knowledge of best practice in driving online sales of a Luxury brand
• Prior track record managing full P&L, budgeting, reporting and forecasting
• Proven background operating within an international multi-channel environment
• An analytical eye, able to measure site performance and identify improvements
• A proactive and innovative approach to idea generation and implementation
• Experience developing a team
• Highly numerate with ability to analyse markets, spot trends and implement marketing initiatives accordingly
• Digital Trading mentality a must with a real commercially focussed mind