Work with the Group Managing Director and Senior Leadership Team to define the strategic vision and direction for agency growth, both within and beyond packaging design. The role involves expanding our service offerings and building business in new sectors beyond our core areas of expertise: booze, beauty, and traditional FMCG. Develop and implement innovative approaches that enable flexibility, challenge current thinking, and encourage creative experimentation for existing and potential clients.
Key Growth Areas:
- New Sector Development: Build business outside of our usual sectors and clients.
- Beyond Packaging: Hunt new opportunities beyond packaging such as communications, brand campaigns, brand world, brand visual identity (BVI), key visuals (KVs), image and motion.
Key Responsibilities
New Business Growth
- Strategic Planning: Develop and execute a comprehensive new business plan targeting diverse sectors, categories, and brands to drive growth outside of traditional areas.
- Client Engagement: Build and nurture relationships with key decision-makers, articulating the value of the agency's offer, and leading high-impact, pitch winning presentations.
- Pitch Leadership: Lead proposal development, pitch processes, and campaign strategy to convert opportunities into revenue.
- Post-win Account Growth: Sustain and deepen client relationships, uncovering new business opportunities within secured accounts.
Organic Business Growth
- Client Development: Inspire and guide Client Business Directors (CBDs) to expand relationships with current clients by pushing beyond packaging opportunities.
- Farming Plans: Collaborate on client farming strategies, ensuring CBDs are equipped to engage new teams and secure briefs in unexplored areas.
- 360-Degree Case Studies: Work with the Marketing and Communications department and Head of Strategy to develop comprehensive case studies, particularly focused on Beyond Pack initiatives.
Sales & Marketing Collaboration
- Sales Campaigns: Partner with the Marketing and Communications department to craft year-round campaigns that reinforce confidence in our strategic and creative offerings.
- Database & CRM: Oversee part-time lead generation and CRM support to ensure the accurate tracking of prospects and existing relationships.
Management & Leadership
- Team Leadership: Lead the marketing and sales support team to ensure business growth and account farming initiatives run smoothly.
- Senior Leadership Support: Act as a key advisor to the Group MD and regional MDs, supporting new business development, client farming, and marketing strategies.
Experience & Skills
- Proven experience in driving new business in a creative agency, within packaging and/or brand design.
- Strong sales acumen with the ability to establish and maintain high-level client relationships.
- Strategic thinker with experience in expanding service offerings.
- Excellent communication and pitch leadership skills.
- Ability to manage and inspire cross-functional teams to drive growth
At JDO, we embrace individuality and diversity, employing irrespective of background, age, ethnicity, gender, disability, sexual or religious orientation, and marital status. We invest heavily in our people and support their personal development. We offer very competitive salaries, exceptional benefits, and WFH flexibility. Join us in shaping the future of some of the world's most loved and influential brands.