OVERVIEW
The Embassy of Beauty London team has an exciting opportunity for an experienced Senior Marketing professional to join the company to help drive a 360-remit across marketing overseeing planning, strategy, creation, execution, and evaluation. You will maximise all brand and product-related activities to drive optimal customer acquisition and retention. The role includes overseeing the Embassy of Beauty brand, and several luxury Skincare and beauty Brands.
KEY RESPONSIBILITIES:
- Develop the marketing strategy in line with the overall business and brand objectives.
- Overall responsibility for the master brand identity, defining the positioning whilst growing awareness and consideration.
- Analyse research data to inform on brand strategy, inform on messaging/USP’s, lead on brand ‘tone of voice’ development, and manage core campaigns from ideation to execution.
- Own and grow the YouTube channel with developing compelling content to drive awareness and consideration into revenue.
- Own the marketing calendar across brand, promotions, and product.
- Manage campaign timelines and budgets and reporting back into the business.
- Responsible for new product and brand launches.
- Manage in-store marketing programmes, pre, during and post launch.
- Execute in-store marketing campaigns, creating and co-ordinating POS collateral.
- Own the PR strategy and manage the PR agency across traditional and digital comms.
- Support the sales team with marketing for the opening of new distribution channels and working closely with current retailers across key markets (UK). You will be the point person for 3rd party alliances and responsible for co-marketing with key retailers.
- Execute the key marketing priorities across all offline and online channels across paid, earned, and owned.
- Manage the website content including maintaining the online product catalogue and creating brand content (visuals, copy).
- Drive the social media strategy and planning.
- Create personalised email marketing flows using Klayivo.
- Maintain and grow CRM database to acquire new customers and retain existing.
- You will be responsible for the marketing team.
SKILLS REQUIRED
- A passion for Beauty and the luxury industry with a minimum of 7 years’ experience.
- Needs to be a strong manager in developing direct reports to the next level of their career.
- Experience in recruiting and growing a team
- An experienced professional in marketing.
- A creative mindset combined with excellent campaign execution and someone who ‘thinks outside of the box’.
- A generalist marketeer who understands the full 360-marketing mix.
- A strong multitasker who can manage multiple brands.
- Be a good problem solver, with creative flare and a passionate/proactive attitude.
- Proven experience in the creation of content, strategies, and platforms.
- Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective sales and marketing strategies.
- Managing and interpreting customer intelligence to enable business improvements.
Qualifications / Role Requirements
The ideal candidate will possess:
- Extensive knowledge and a passion for the luxury industry.
- A proven track record in successfully managing your team working in marketing at a management level.
- Experience using editing software, advising on copy to drive optimal engagement, paid search guidance and reporting on analytics.
- Experience in promoting brands.
- Experience sourcing suppliers & agencies.
- Experience managing PR companies.
- Excellent communication skills both written and verbal and ability to build strong working relationships.
- Ability to work effectively to deadlines, thriving on change in a fast-paced start up environment.
- Fully conversant in Klayivo, Shopify and Excel.
This role is based in our Kensington office 5 days a week.