Digital Marketing Manager

A skilled Digital Marketing Manager with at least 5 years of experience is needed to join the team at Boilerhut based in Cardiff on a full-time basis. This role offers a huge earning potential with a whopping OTE of up to £60,000+! The successful candidate will have a strong track record in digital marketing, including experience with the latest tools and techniques. You should be a creative thinker with a data-driven mindset and the ability to work in a fast-paced environment. If you have a passion for online marketing and want to build a rewarding career with a fast-growing company, then this is your chance! About Us We are a Premium Viessmann Installer and install Gas, Oil and LPG boilers all over the UK. We aim to offer our customers a professional and courteous experience every time. We specialise in providing affordable and reliable heating solutions that are energy-efficient and environmentally friendly. With a team of experienced and certified engineers, Boilerhut aims to provide a hassle-free and personalised service to its customers, backed by excellent customer support. We have also created an exciting new brand, Solarhut, which will utilise the same model and specialise in the installation PV Solar Systems. About the Role This will be an office-based role in Cardiff; following the successful completion of probation period, the option for a hybrid role could be considered. You will be executing skills such as strategy and execution, including search engine optimisation, pay-per-click advertising, social media marketing, email marketing, other digital initiatives and, in particular, managing third party SEO and marketing agencies. You will work closely with our sales and customer service teams to generate high-quality leads and maximise our return on investment. Key Responsibilities: Develop and execute a comprehensive digital marketing strategy to drive brand awareness, increase website traffic, and generate high-quality leads Increase current lead numbers Plan and manage all digital marketing campaigns, including search engine optimisation (SEO), pay-per-click and on-site content. (PPC) advertising, social media marketing, email marketing, and other online initiatives Management of third-party marketing and SEO agencies to support our growing range of lead sources Analyse and report on the effectiveness of digital marketing campaigns, using data to optimise campaigns and maximise return on investment Stay up-to-date with the latest trends and technologies in digital marketing, making recommendations for new initiatives as appropriate Work closely with the sales and customer service teams to ensure that all digital marketing efforts are aligned with the overall business objectives and strategies Required Experience: Minimum 5 years experience in a similar role Previous experience managing multiple agencies Results-oriented mindset with a strong passion for SEO Creative problem-solver who is able to think outside of the box Proactive, can-do attitude with a willingness to embrace new ideas Highly organised and analytical with a deep love for data Demonstrated experience in building high authority links Ability to evaluate content from both an SEO and user perspective Proficient in using Google Analytics, Search Console, and Excel Experience with GA4 and migrating from Universal Analytics Familiarity with SEMrush, AHREFS, or similar tools Excellent reporting skills with the ability to present to senior management Experience in lead generation (although not required) Experience in similar services (preferred but not required) Experience with shooting and editing video (preferred but not essential) Benefits: At Boilerhut, we incentivise and reward high performance whilst providing a clear path for career advancement and salary growth, above and beyond 2,000 leads a month: E.g. Increase leads by 2,000 per month gives an additional £5,000 per year. E.g. Increase leads by 10,000 per month gives an additional £25,000 per year. Supportive, team-oriented work environment Sound interesting? Click APPLY to send your CV for immediate consideration. Candidates with previous experience or job titles including; Digital Marketing Manager, Digital Marketing Specialist, Marketing Growth Manager, Senior Marketing Manager, Online Marketing Specialist, Social media Marketing Coordinator, Digital Marketing Strategist, Digital Media Coordinator, Content Marketing Specialist, SEO Specialist, SEM Specialist, Digital Advertising Coordinator, and Digital Marketing Analyst may also be considered for this role