Assistant Brand Manager

What we’re after: - Assistant Brand Manager

Reporting Line: Portfolio Marketing Manager (PMM)

Lily’s Headquarters: - Goodge Street, Fitzrovia (with hybrid working between the office and working from home)

Equality and Inclusiveness at Lily’s Kitchen: -

At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We’re committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets).

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunities employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use.

Location: -

This is a hybrid role, with a mix between working approximately 2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Your Lily’s Kitchen Promise – Pets, People & Planet:-

Every single member of the Lily’s Kitchen team pledges to uphold our B Corp and broader sustainability strategy personally, within their respective departments, and across the entire company. This commitment is demonstrated through actively advancing areas of responsibility within their teams, adhering to sustainability targets set by the company and departments, actively participating in sustainability discussions and decision-making processes, and fostering a team culture that is deeply passionate about the overall wellbeing of people, the planet and of course, pets.

Aligned with our commitment to being a force for good and championing ESG initiatives, financial compensation and reward is driven by annual objectives and performance, including the successful achievement of a social and environmental objective.

Your place at the Lily’s Kitchen Table: -

As an Assistant Brand Manager, you’ll be an integral part of the Global Brand Team, supporting the team to deliver our brand and marketing objectives.

In your role, you will support our Senior Brand Manager to deliver the portfolio segment targets and growth ambitions. You’ll contribute to the development of the portfolio segment through executing best in class product launches and campaigns. You’ll work collaboratively with cross functional teams to ensure projects are delivered within key timings and milestones. You’ll be involved in the development and approval of new products, artworks and campaigns and support in the delivery of global toolkits.

Working with the SBM, you will assist in developing the strategy and the delivery of the growth plans for the segment. This role will support with insights, competitor tracking, trend watching as well as monthly reporting. Collaborating with the SBM, you’ll co-develop sell in moments in addition to assisting in developing and presenting annual brand plans for the segment.

A confident self-starter, you will be able to work cross functionally and build strong relationships across the business. You will work closely with the other brand managers and share leanings.

You will represent and champion our brand in everything you do, creating consistent content that informs, inspires, and delights our customers.

How will I make a difference?

You will: -

• Support the SBM in the strategy development and growth delivery of the portfolio segment.
• Assist in tracking the segment performance through analysing key data and consumer trends & insights to support the segment strategy.
• Oversee NPD projects through the gate process with the guidance from the SBM and PMM. From design management, sell-in presentations, launch assets and toolkits, you’ll be responsible for bringing products to market within agreed milestones.
• Support in delivering and presenting the annual brand plans for the segment.
• Collaborate with communications marketing team and relevant channel owners e.g. Digital, PR & Social to develop integrated campaigns that connect with target consumers to deliver both marketing and business objectives.
• Support the PMM in delivering monthly portfolio reports.
• Play an active role in the team to drive synergies across International and Communication Marketing teams.
• Engage with internal and external stakeholders on matters related to the segment.
• Build strong relationships with NPD, MDO, Sales and the wider marketing team.
• Champion the Marketing Team within the business, celebrating the team’s successes and ensuring the wider business are aware of key activities and results.
• Champion our BCorp ethos and support with our Impact Report and other BCorp related activities and campaigns
• Be an ambassador for our social and environmental credentials – seeking opportunities to drive our ‘proper goodness’ content both internally and to consumers about our hard work in this area
• Ensure any content is aligned with our Ethical Marketing policy

How will I be successful?

• 1yrs + experience within premium FMCG Marketing/Brand Management with likeminded brands.
• Ability to work on a wide variety of projects, demonstrating good time management and organisational skills. Capable of juggling multiple projects and varying deadlines.
• Demonstrate good communication skills and the ability to influence.
• A confident presenter with good PowerPoint skills, you’ll be able to present to array of different audiences from customers to internal stakeholders.
• An inquisitive mindset – you’ll be eager to build a comprehensive understanding of consumer behaviour and market dynamics.
• Good commercial understanding, you’ll understand the impact of your contributions to deliver business growth.
• A strong team player who is collaborative in their approach and supports team objectives.
• Excellent relationship building skills - the ability to build relationships quickly is key within Lily’s Kitchen.
• A can-do attitude and willingness to roll your sleeves up, challenge and be challenged.
• Enjoy the challenge of working within a fast paced and growing brand.
• Be self-motivated and likes to be busy
• Able to be agile and work reactively
• Lily’s Kitchen values will shine through in everything you do.
• You will be a B Corp advocate and understand the impact your role has on people, pets and the planet.
• Finally, we hope it goes without saying, that you’ll have a passion for pets!

Our Perks

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

• Dogs at work; what better way to put a smile on your face!
• Flexible Working: flexitime, working from home, part-time working, flexible support, faith based public holidays
• Save for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs.Plus, a life assurance scheme to look after those that depend on you.
• Staying healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme (and an electric car salary sacrifice scheme).
• Supporting our community: with a volunteering allowance we can give back to causes we are passionate about.Plus supporting and having fun together as a team.
• And more …

Lily’s Kitchen Story

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world.

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets.

Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes.

We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.

Our Vision.

We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values.

We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People.

We seek out and develop talented people who love to succeed and make a positive difference in everything they do.