Growth Marketing & Lead Acquisition Manager
(3 days or 22.5 hours per week) Hybrid (Office in Thames Ditton, Surrey)
Wellness Cloud is an award winning, Employee Wellbeing Platform founded in 2019 by Karen Taylor (ex Octopus) on a mission to support businesses to help their employees thrive.
Wellness Cloud is the most comprehensive employee wellbeing provider in the market merging 1-2-1 expert support with a variety of engaging resources all packaged within the power of a cutting-edge mental health app. Working with businesses like the BBC, Deloitte, DHL and many others we’re working to boost the mental health and wellbeing of individuals across the UK and globally.
Better Wellbeing. Better Mental Health. Better Business
Wellness Cloud is a high growth start-up looking to grow dramatically in the coming months so it’s a great time to join the business and play an integral role in our future.
What will you be doing?
As a dedicated Growth Marketing & Lead Acquisition Manager your primary focus will be on identifying and engaging potential clients through a variety of channels. You’ll develop and execute strategies to drive leads and grow the sales pipeline, ensuring our outreach efforts are targeted and effective.
Key responsibilities include:
- Lead Generation Strategy: Design and implement multi-channel lead generation campaigns, utilising platforms like LinkedIn, a range of social media, google, trade press, and intent marketing tools to attract high-quality leads.
- Outbound Email Campaigns: Create, manage, and optimise outbound email campaigns, using Smartlead and other platforms, to engage potential clients, tailoring messages based on data insights and client intent.
- Account-Based Marketing: Identify organisations within target sectors and develop sales campaigns and approach to convert contacts to leads for sales team.
- Social Media & LinkedIn Expertise: Use LinkedIn and other social channels to tap into prospect networks, identify sales targets, engage with key decision-makers, and generate high-converting leads.
- Trade Press & Industry Channels: Leverage industry-specific trade press to drive engagement and identify new opportunities within target markets.
- Data Analysis & Optimisation: Analyse campaign performance metrics to continuously improve lead quality and conversion rates. Use data to inform and adjust strategies to ensure alignment with business objectives.
- Intent Marketing: Implement intent data and analytics to identify prospects who are actively searching for relevant services, helping to prioritise high-potential leads.
- Collaboration: Work closely with sales and your marketing colleagues to align lead generation efforts with broader business goals, ensuring a smooth handover of qualified leads to sales.
Required Experience:
· Proven experience in lead generation through LinkedIn, social media, and outbound email campaigns.
· Familiarity with using intent marketing tools and techniques.
· Strong skills in data analysis and optimising lead generation efforts based on insights.
· Experience with trade press and industry-specific marketing channels.
· Ability to work cross-functionally with sales and marketing teams to align on strategies and goals.
Life at Wellness Cloud
Flexible, hybrid working (this can include compressed hours, 5 days a week, or fewer working days).
We have a small office in Thames Ditton, Surrey (c.30 mins from London Waterloo via train) and the team works both from the office and from home. While the ideal candidate will live near enough to Thames Ditton to come to the office at least twice a week, as we grow, there is some flexibility in terms of office location with the potential of team days in London at a shared workspace.
· Summer Fridays – early finish from May to Sept
· Annual discretionary performance related bonus
· 25 days holiday, increasing by 1 day a year up to a max of 30 days
· 1 month paid sabbatical after 4 years
· Access to the full suite of Wellness Cloud support
· Individual development budget (including 121 sessions with our specialists)
· Participation in future share option scheme (role and performance dependant)
· Options to work 30 days a year abroad
· Dog friendly office
Typical Recruitment process
We will aim to get the recruitment process completed as quickly as possible. The below is an example of a typical recruitment process, we may flex on this depending on availability.
· Online interview & chat with our Founder
· Short written task to demonstrate your copy writing capabilities for long form content and also, email outreach.
· Meet our Marketing Lead and the rest of the team.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.