Job Title: Performance Marketing Analyst
Client Location: Central London - Hybrid (3 days on-site)
Starting: April 2023
Salary/Pay Rate: up to £74.000 per annum, pro rata (PAYE)
Hours: Full-time
Duration: 12 months
Are you passionate about deciphering data to drive marketing excellence? Do you thrive on optimising digital media channels for maximum lead generation impact? If so, we may have a role for you!
We're seeking an experienced Performance Marketing Analyst to join our fintech client's team for 12 months contract, offering up to £74.000 per annum, pro rata (PAYE).
Key Responsibilities:
- Holistic Data Analysis: Dive deep into digital media channel data, providing a comprehensive view of the company's accountant-focused media regularly.
- ROI Measurement: Evaluate the Return on Investment (ROI) of online advertising campaigns and uncover the influence of "Above the Line" media in driving leads to our Sales Team.
- Performance Insights: Collaborate with the Performance Marketing Team to deliver insightful recommendations for optimizing media spend and driving high-quality leads.
- KPI Reporting: Report on marketing and Sales Key Performance Indicators (KPIs), offering a nuanced understanding of performance by campaign and audience type.
- Attribution Modeling: Explore and implement digital attribution models, ensuring accurate, data-driven attribution to our digital channels.
- Dashboard Creation: Build intuitive dashboards to enable a comprehensive understanding of cross-channel demand generation effectiveness, recommending actionable improvements.
- Lead Pipeline Streamlining: Work closely with the Sales Operations team and global partners to streamline our lead pipeline and establish a robust lead scoring model.
- Lead Lifecycle Optimisation: Collaborate with the Sales Team to comprehend drivers behind lead quality and optimise the lead lifecycle management for improved conversion rates.
- Data Integration: Assist in integrating various lead data sources and seamlessly stitching them together across our database systems.
Skills and Qualifications:
- Experience in SQL, and Tableau or Python
- Hands-on experience in marketing analysis, lead scoring, attribution modeling, or similar quantitative insights for enhancing marketing performance.
- Strong understanding of diverse marketing channels, including SEM strategies, PPC, Digital Media campaigns, OOH, and in-person events, as well as the ad tech ecosystem.
- Exceptional stakeholder management skills with the ability to build partnerships and influence effectively.
- Proficient in connecting multiple data sources to unveil meaningful insights and patterns.
If you are ready to make a significant impact and shape the future of our client's marketing efforts, apply now! Join us in the exciting journey of optimising our digital presence and driving unparalleled success in lead generation.
The next steps will be shared with shortlisted candidates by EOD on Friday 20th Sept.
We're looking forward to hearing from you!
Client Description:
Our Client is a global technology platform that specialises in overcoming the world’s most important financial challenges. Their products and services are driven by artificial intelligence, and their accounting software is one of their most recognisable creations. Considered one of the top companies to work for, they are proud of their company culture and entrepreneurial spirit.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.