Senior Insight Manager – FMCG
Why Join?
Are you passionate about uncovering the hidden needs and desires of consumers? Do you want to be the driving force behind innovation, brand strategy and growth for well-known food brands? If you thrive on influencing decisions at the highest level through powerful insights, this is your chance to shape the future of brands and make a real impact.
About The Client
Our client is a leading player in the food industry, deeply committed to putting the consumer at the heart of everything they do. They believe in the power of understanding shoppers and consumers, utilising insights to fuel innovation and brand growth. This is an exciting opportunity to join a forward-thinking, collaborative team where your insights will inspire change and drive business success.
The Day-to-Day
As Senior Insight Manager, you’ll be the go-to person for consumer and shopper insights. You will lead the charge on ensuring that consumer data is turned into actionable insights that directly shape brand strategy, marketing initiatives, and product innovation. Your key responsibilities will include:
- **Leading Insight Development:** You’ll own the insight agenda, working with internal teams to identify knowledge gaps and opportunities.
- **Consumer Champion:** Be the voice of the consumer across the business, ensuring that brand decisions are rooted in deep understanding and consumer focus.
- **Strategic Partnering:** Collaborate with the Marketing and Commercial teams to influence brand positioning, marketing plans, and shopper marketing strategies.
- **Insight Delivery:** Translate complex data from various sources into clear, actionable recommendations that support brand growth and innovation.
- **NPD & Innovation Support:** Work closely with the Innovation Team to ensure consumer insights drive the development of new products and marketing strategies.
The Ideal Candidate
You’re not just experienced in insights; you live and breathe consumer understanding. You’re able to balance data with creativity, bringing fresh perspectives to the table and challenging the status quo. You should have:
- A **strategic mindset** that allows you to influence at a senior level and bring others along with your vision.
- Proven experience in **consumer insight,** preferably within the food industry, with a strong understanding of brand and marketing strategy.
- **Curiosity and creativity** – you love digging into data but are also always thinking “what’s next?” and finding innovative ways to engage consumers.
- Strong **stakeholder management** and influencing skills – people listen when you speak, and you know how to bring data to life.
- Experience with **NPD** and a passion for working on innovation platforms to drive business growth.
Are you ready to take consumer insights to the next level and help shape the future of iconic food brands? Apply now to make your mark.