EU Marketing Influence Strategy Lead

ABOUT US:

Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.

For more information, please visit HONOR online at HONOR United Kingdom (hihonor.com)

We are looking for a great EU Marketing Influence Strategy Lead (Outsource) to join our team.

Base Location: London (On-site)

Responsibilities:

Reporting directly to the EU Head of Social, Influence and Community, you will be responsible for:

• Developing and deploying a data-driven European influencer and advocacy strategy that delivers brand and business results.
• Building robust frameworks, playbooks, capabilities and processes that enable all local teams to effectively and efficiently identify, verify, execute and measure influencer initiatives across Europe.
• Managing and evolving our top-tier influencer and advocacy relationships and ways of working.
• Guiding on talent negotiations, contracting and regulatory compliance, ensuring a methodical and consistent structure across markets.
• Managing online and social media communities in cooperation with the local teams, agency partners and priority platforms (Facebook, Instagram, TikTok, Snapchat and YouTube).
• Partnering with the broader marketing and sales teams to build understanding and adoption of influencer best-practice and provide strategic counsel on the key opportunities to explore.
• Adopting a clear methodology to measure performance and ROI of all influencer campaigns to enable clarity on what success looks like, identify regional best practices and build a repeatable and consistent model across all activities.
• Working with the media team to ensure the flawless integration of paid and organic, ensuring the central processes are always adhered to.
• Briefing and working with agencies as needed to execute – with clarity on the R&R between in- house team and agencies.
• Coordinating with internal teams to ensure all processes are adhered to, including marketing budget application and management.

Requirements:

• Bachelor’s degree or above in Marketing or other equivalent.
• A specialist in Marketing Influence Strategy, with a minimum of 8 years experience at a Global agency and/or in-house. The ideal candidate will have a background in technology, FMCG or lifestyle, and of working for global brands in B2C or B2B2C.
• Proven track record in Marketing Influence Strategy for more than 2 brands.
• With a valid work permit. Honor does not provide visa sponsorship
• Strategic expertise: A deep understanding of influencer strategies and proven experience of developing and deploying pan-market activations across multiple platforms to deliver brand and business results.
• Strong interpersonal skills: A track record of collaborating and influencing stakeholders across an organisation, to express complex ideas clearly, and to achieve consensus.
• Content development: Experience producing clever, low-cost, quick turnaround content, as well as big brand activations and long-term creative platforms.
• A sense of ownership and a strong business mindset, focused on what is needed to drive impact and commercial results.
• Excellent time management and communication skills, both written and verbal.
• Self-motivated and able to tackle challenging situations with grace.
• Able to learn and adapt quickly.
• Fluent in English – knowledge of other European languages is a plus.

What we offer:

• Competitive salary and benefit.
• Friendly atmosphere and teamwork spirit.
• Interesting and challenging international work environment.
• Flexible, open-minded management and a dedicated team.
• Opportunity for self-realization in a company with great potential.

At Honor, we celebrate diversity & Inclusion and are committed to build teams that represent a variety of backgrounds, perspectives, and skills. Please send your English CV and cover letter to [email protected]

Start a new journey with HONOR to go beyond!

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