Greensleeves Care is currently recruiting for an experienced traditional & online Marketing and Communications Manager.
About Us
Greensleeves Care is an innovative, award-winning and growing, social care charity responding to the changing needs of older people. We deliver exceptional residential, dementia and nursing care across England to over 1,000 adults. Our strategic plan for sustainable development over the next few years, is to have more and better homes where people love living and working.
Our Core Values
- Respect
- Openness
- Responsibility
Purpose of the role:
The Marketing and Communications Manager is responsible for delivering core tactics in the Greensleeves Care marcomms strategy to help drive occupancy and progress our corporate goals.
What You’ll Do:
- Generate interest and leads through effective marketing and comms strategies
- Manage effective campaigns from start to end
- Manage content and assets
- Brief and manage the production of designs, working with the Greensleeves Care designer
- Oversee the placement and production of traditional marketing materials, including print and Out of Home (OOH) advertising
- Ensure strong digital presence
- Support corporate and internal communications
- Support engagement with internal teams, residents, families, and external partners
- Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement
- Act as a representative of the Trust and deal with Trust customers, stakeholders, advisors and the public in a professional manner at all times.
- Encourage team-working and effective communication with colleagues.
Why Greensleeves Care
- Meaningful Work: Experience the fulfilment of making a positive impact on the lives of others.
- Training and Growth: We’re committed to your professional development. Receive comprehensive training and mentorship that empowers you to excel in your role.
- Supportive Environment: Join a team that values collaboration and communication. Your insights and contributions will be highly valued.
- Work-Life Balance: We understand the importance of balance. Enjoy a supportive work schedule that respects your time.
What you will need to succeed in this role
- Educated to degree level or equivalent demonstrable experience.
- Experience in managing multiple programmes of work or accounts
- Previous experience working as a manager or senior officer in a marketing role.
- Planning and developing marketing campaigns with a clear impact on sales and business results.
- Experience in traditional and online marketing & communications strategies
- Experience in planning and producing ‘above the line’ marketing materials, from print ads to OOH advertising.
- Experience in producing strong content for digital channels (this role will work closely with a digital marketing manager)
- Working knowledge of media buying and ability to judge opportunities – from OOH to local magazine ad space.
- Delivering communications work alongside marketing, including corporate pieces (e.g. annual reports) and press.
- Strong project management skills, with ability to drive momentum, identify key priorities and manage multiple demands effectively
- Experience in managing project budgets.
- Proactive approach – always looking for ways to add value.
Perks and Benefits
- Salary up to £50,000 depending on experience.
- Excellent Group personal pension plan
- Flexible working patterns
- Cycle to Work Scheme
- Free Learning and Development programme
- Death in service benefit; Greensleeves Care provides a discretionary death in service benefit equal to 2 x the employee’s annual salary.
- Paid breaks and Greensleeves Care sick pay scheme
- Employee Assistance Programme
- Voluntary Healthcare Scheme
- Hapi app
- Length of Service Awards at 5,10,20,30,40 and 50 years
- Competitive rates of pay in comparison to the health and social care industry.
- Free DBS check
- Mental wellbeing is of paramount importance to us, which is why our employees can access Thrive, our NHS approved mental health app.
- Refer a friend Scheme with a £300 pay-out for each referral.
Application Process:
Ready to embark on this rewarding journey? We’re excited to learn more about you.
To apply, simply send us your CV (up to 3 pages) and a cover letter. Use your letter to highlight how your experience and skills align with the essential requirements in the job description. This helps us ensure we’re not missing out on any crucial parts of your background.
If having any trouble submitting your application, please reach out to us on [email protected] or call us on 02039159017
The successful applicant will be appointed subject to providing satisfactory references and an enhanced DBS disclosure. This post is not subject to the Rehabilitation of Offenders Act 1974.
Greensleeves Care is an equal opportunities employer and welcomes applications from all sections of the community.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible