Digital Marketing Manager

Role: Marketing Automation Manager (Including Paid Ads)Location: London Salary: Up to £60,000 We are seeking a highly skilled and experienced Marketing Automation Manager to join a dynamic team at a leading healthcare group in Central London. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients. This role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the health sector. Crucially, this role will take ownership of the organisation's Google Ads account, managing the company’s campaigns and budgets.About you: Bachelor's degree in Marketing or related field.Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.Proficiency in using Google Ads is a must. This includes understanding campaign setup, ad groups, keywords, bids and bidding strategies, and budget management. Familiarity with the platform's features, such as the Keyword Planner and the use of extensions also important. Must have proven track record in managing campaigns with monthly budget of in excess of £25KStrong analytical skills with the ability to interpret data and derive actionable insights to optimize marketing performance.Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.If you are keen to discuss the details further, please apply today or send your cv to [email protected] to high numbers of applicants, we aren’t always able to provide feedback, if you do not hear from us in 2 weeks’ time, please assume you have not been successful. However, don’t hesitate to get in touch!