Digital Marketing & Ecommerce Executive

We are recruiting for a Digital Marketing Executive who is looking for the next step in their career to join our dynamic digital marketing team. Do you have the passion and ambition to work in a fast-paced digital environment within the professional tools and home improvement sectors? Can you create and manage multiple campaigns across a variety of digital platforms? As our Digital Marketing Executive, you will be responsible for all day-to-day digital activities on our website and marketplaces. The role will entail creating and optimising content, managing social media, optimising existing products on the website, adding new products, and updating the product catalogue's inventory and pricing. Responsibilities Optimising website content daily by improving landing pages and categories. Providing effective social media tactics to increase the brand visibility and online presence. Data formatting and processing using Microsoft Excel. Analyse online sales and maintain accurate product data and website content. Create content strategies based on competition analysis, SEO trends, and insights. Monitor, assess, and report on your performance. Utilise digital tracking tools to gain insights, performance statistics, and analysis. Collaborate with our team to create a cohesive digital approach. Understand SEO and its impact on the business. Essential Skills Experience in strategic and operational SEO management and optimisation, including content, on-site, outreach, and technical SEO tactics. Knowledge of platforms such as Google Search Console, Google Ads, Google Analytics, SEMrush/Ahrefs, and Screaming Frog. Expertise in social media marketing, with a focus on TikTok, Instagram, and Facebook. Strong understanding of various content management systems (CMS). Preferably, experience with WordPress and BigCommerce. Excellent writing and verbal communication skills. Data-driven attitude with the ability to work independently and collaboratively. The ability to assess performance and capitalise on opportunities. Aptitude for problem-solving and lateral thinking. Good time management skills and the ability to work in a fast-paced environment. Basic web development knowledge (HTML and CSS knowledge is beneficial). Experience with video content creation and editing. Experience with Microsoft Excel. Basic experience with Adobe Photoshop. What You Get from Us Competitive salary (24k-£30k annually, based on the candidate's experience) Team incentives and outings. Matched contribution pension scheme. 28 days paid holiday. Staff discount on Toolden products. About Toolden Toolden is a dedicated and passionate team headquartered in Ellon, Scotland, with offices in Edinburgh & Glasgow. We have a great blend of knowledge and innovation, experience and commitment, and practicality and 'techie' in the Toolden team. All of this comes together to offer the highest level of service we can possibly provide to our ever-growing cherished customers. Over the last few years Toolden has rapidly become the fastest growing Power Tools, Hand Tools & Accessories distributor in the UK offering a wide range of products, covering for all industry needs, including B2B and B2C. Closing Date: 31 st of October 2024 The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle. Clearly understand and implement digital marketing campaigns which fit client needs. Provide analytical reporting of campaigns to stakeholders. Qualifications Bachelor's degree or equivalent Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Experience with SEO and SEM Strong written, verbal and collaboration skills