Social Media Manager

Collaborate with the Marketing and Creative teams to develop and execute a cohesive organic social media strategy aligned with company goals and brand identity. * Strategy * Manage and maintain all company social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. * Schedule and publish engaging content across platforms, including posts, stories, videos, and other multimedia assets. * Monitor social media channels for mentions, comments, messages and respond promptly and professionally to inquiries and feedback. * Conduct research on similar social media accounts, industry trends, and competitor activities to identify opportunities for content creation and audience engagement. * Work closely with the Creative team to produce high-quality visual assets, captions, and other content tailored to each platform's audience and best practices. * Collaborate with Marketing and PR teams to develop and execute outreach campaigns to potential brand ambassadors, influencers, and partners. Requirements: * Proven experience as a Social Media Manager or similar role, with a strong understanding of social media platforms and best practices. * Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences. * Proficiency in social media management tools such as Buffer, Hootsuite, or Sprout Social for scheduling, analytics, and monitoring. * Creative thinking and a keen eye for visual aesthetics, with the ability to collaborate with designers and photographers to create engaging content. * Strong organisational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously. * Familiarity with social media advertising and analytics tools, such as Facebook Ads Manager and Instagram Insights. * Passion for staying up to date with the latest social media trends, algorithm changes, and emerging platforms