Head of Marketing

A global B2B investment bank is seeking a Head of Marketing for the development & implementation of the global marketing strategy to support the growth of the business. In this new created role you’ll help the team execute the global marketing strategy which covers sales collateral, PR, social, digital marketing & events/conference management & participation. Investment Banking / capital markets experience is preferred. B2B financial services would be considered. Responsibilities: Leading the strategic Marketing and Communications functions to maximise the organisation’s external influence and impact. Support the sales team in acquiring new business through the strategic creation of collateral, management of events, and client communications. Manage a global team. Help with development / 1-2-1s. Collaborate with cross-functional teams including product management, sales, and marketing to develop and execute go-to-market plans for new products and features. Help create and manage marketing campaigns that drive demand using digital advertising, and events. Develop and share digital and visual marketing content. With the PR agency, develop outstanding and proactive content / news releases and publications on financial technology. Develop product messaging and positioning that effectively communicates the value proposition. Work closely with the Global Head of Marketing to ensure that overall marketing and event activity is strategically aligned. Requirements: Investment Banking / capital markets experience is preferred. B2B financial services would be considered. Working experience in trading / data would be beneficial. Experience and knowledge of financial markets and understanding of regulatory environments. Experience in email marketing platforms; direct marketing (print and digital); events and conference management; and in managing agencies (design, advertising and print) Track-record project and campaign management skills. Able to create great content, with the ability to write to a good standard. The ability to create innovative marketing campaigns and ideas. University degree, preferably with a marketing major, or other marketing qualification. UK experience is essential. Please do not apply if you require any form of sponsorship now or in 2-years time. Salary: £120-140,000 Bonus Benefits 3-days in the office