Growth Marketer

Growth Marketer - full time, permanent The role We are looking for an experienced Growth Marketing Specialist to join our team in Belfast (hybrid 4 days in the studio). In this role, you will be responsible for delivering growth strategies for our clients and assisting with our marketing efforts. About Pale Blue Dot We build brands and tech for a connected world. We work at the sweet spot where brand and digital converge. We’re not simply a brand studio or a digital agency; we’re a fusion of both. What makes us different is how we use technology, strategy and creativity to redefine what is possible. The team We’re a tight team of strategists, brand and UX designers, developers, writers and motion designers. Location Our studio is based in the infamous old Larry’s Piano Bar on Bedford Street in Belfast. It was a wild place back then. Thankfully a bit more relaxed these days. Our clients Our portfolio includes partnerships with Emirates Airlines, Diageo, Penguin Randomhouse, Titanic Belfast, and many more local and international brands. Key Responsibilities Oversee and manage digital marketing channels, including SEO, PPC, Social, and Display, ensuring campaigns deliver results aligned with client objectives. Identify growth opportunities across all clients, including introducing paid media strategies where relevant, and support the day-to-day execution of campaigns. Conduct keyword research and competitor analysis to optimise performance and budget efficiency. Monitor campaign performance using data analytics, providing insights to improve ROI and drive continuous optimisation. Develop strategies for audience targeting and segmentation to enhance campaign effectiveness. Present performance updates and recommendations to clients, ensuring clear communication of progress and strategic direction. Good to have but not essential A foundation in Google Tag Manager and GA4. An understanding of technical solutions like conversion tracking, attribution, and m odelling. What's in it for you Work on international, high-profile projects. Thrive in a fun, relaxed, and nurturing atmosphere. Be part of a growing creative team that truly values your contributions. Perks & details Hybrid work available Salary reflective of your brilliance A fun and relaxed working environment in a city centre office Regular staff events Company Pension Company Health Policy Start date ASAP Deadline for applications 5pm, Friday 8th November 2024