VP of Marketing

This is an opportunity to join a fast-growing company to help enable the future of travel. We're building a noise and automation platform used by thousands of Airbnb hosts and property managers around the world.

Location: London, UK

About Minut

Minut is a technology company that builds hardware and software for Airbnb hosts, property managers, and hoteliers. Customers use our services to provide better guest and tenant experiences, protect their properties, and prevent noise and nuisance complaints from neighbors.

We believe monitoring homes and properties shouldn't compromise the privacy of those who stay and live there. To do so, we develop advanced AIs that run and process data on the edge.

Since the company's inception, we've grown with our customers. While we started with Airbnb hosts, our product and technology developments have allowed us to expand to adjacent markets with incredible growth potential. For instance, residential property managers are showing significant interest in our cigarette smoke detection capabilities today.

About the role

We are looking for an experienced Vice President (VP) of Marketing to build out, direct, and manage our B2B marketing function. You will be responsible for managing our brand and messaging, lead gen, outbound, inbound (website, SEO, PPC), content, events, emails, partnerships, advertising, PR, and ABM strategy, as well as mentoring and coaching the B2B Marketing Team.

Responsibilities:

1. Develop and implement a cohesive B2B marketing plan that incorporates effective B2B marketing strategies across brand and messaging, inbound and outbound channels, and partnerships.
2. Oversee B2B marketing campaigns across content, emails, lead gen, events, digital marketing, and partnerships.
3. Design and manage B2B marketing budget.
4. Manage and mentor the B2B Marketing Team, providing guidance, coaching, and support where needed.
5. Work collaboratively with Sales, Customer Success, B2C Marketing, Growth and Product Teams.
6. Increase brand awareness and develop messaging.
7. Build relationships with media and stakeholders via creative PR campaigns and strategies.
8. Develop strategies for leveraging and building on relationships with Partners and create our events plan.
9. Create inbound and outbound email and social marketing strategies for both existing clients as well as prospects.
10. Develop, build-out, and oversee our lead gen, inbound, outbound, and ABM marketing strategies.
11. Manage relationships with external vendors, agencies, and contractors.

Who we are looking for

1. 10+ years of hands-on marketing experience in a B2B role.
2. A good feeling for brand and messaging.
3. Experience marketing to $100K+ ACV deals.
4. Experience scaling beyond $10m ARR.
5. Excellent understanding of B2B marketing.
6. Proven track record of delivering B2B marketing campaigns that drive sales growth.
7. Data-driven and highly analytical.
8. Excellent communication and presentation skills.
9. Experience with ABM.
10. Demonstrated ability to manage the budgeting process.
11. Excellent knowledge and understanding of demand gen tactics and lead gen conversion principles.
12. Understanding of SEO, SEM, and PPC best practices.
13. Excellent prioritization skills and ability to manage multiple projects simultaneously.

Benefits:

1. Co-ownership - you'll receive an equity stock options package. If the company value increases, so does the value of your stake.
2. Learning - Be part of an environment highly focused on knowledge and developing new skills.
3. Wellness grant - You may use up to £35/month towards any wellness-related activities, such as gym membership or sports activities.
4. A hybrid working policy (at least 2 days per week from our London office).
5. Bike-to-work, electric car, and workplace nursery schemes.
6. Off-site - Company-wide retreat in beautiful locations.

Minut is open to applications from all sections of society. We believe that you should be fit to work in this role, motivated, and experienced enough, regardless of ethnicity, belief or religion, family structure, sexual orientation or gender identity, or anything else that makes you, you.