Senior SEO Strategy Lead

We’re on the lookout for an experienced SEO who’s ready to roll up their sleeves and take charge of delivering SEO excellence. You won’t just be managing – you’ll be hands-on, working directly on on-page SEO, link building, internal linking, and technical improvements across 2 iGaming SEO Projects. What your day will look like: SEO Strategy: Develop and execute short- and long-term strategies for on-page, off-page, and technical SEO, with a focus on hands-on implementation across 2 SEO projects on which you have full ownership. On-Page SEO & Link Building: Take ownership of SEO deliverables – from conducting keyword research to building internal links and overseeing link-building efforts. Technical SEO: Perform SEO audits, troubleshoot issues, and implement technical improvements directly. Performance Tracking: Monitor SEO performance, analyze data, and report on progress to leadership. Content Development: Build out content strategies for each GEO and oversee their execution without relying on external teams. Collaboration: Work closely with cross-functional teams and leadership to align SEO efforts with broader business goals. Scaling & Testing: Drive experiments and test strategies that will lead to scalable SEO growth. Operational Oversight: Own the day-to-day SEO tasks, ensuring all strategies are executed efficiently and effectively. Creativity & Cost Effectiveness: Develop and push on organic link-building strategies. What we’re looking for: At least 5 years of hands-on SEO experience, with a proven track record in managing and growing organic traffic on iGaming affiliate sites Strong technical SEO skills, with the ability to implement fixes and improvements yourself. A hands-on mentality – you’re not afraid to get into the details and work directly on tasks. Experience managing SEO across multiple GEOs, balancing on-page, off-page, and technical priorities. Excellent communication skills and the ability to collaborate with cross-functional teams. An eagerness to exceed expectations and put in the hours to drive results. Experience scaling projects, and working with solid SOPs Market knowledge