Senior Digital Marketing Manager

Become part of one of the biggest global movements at InspiredMinds! We are a global tech and science strategy group focused on AI4Good operating in healthcare, education, STEM and government / strategic level Artificial Intelligence. About us InspiredMinds is a global AI and emerging technology group focused on AI4Good. Our mission is to ensure that AI and emerging technology is inclusive, equitable and safe. We bring together the global AI ecosystem from Enterprise to BigTech, Startups, Investors, and Science. We are the world's largest and most active AI community of over 220,000 in 160+ countries, and have 20 years of experience in technology and large-scale festival-style summits. We are at the forefront of AI innovation, united tech innovators, rule breakers and change makers. THE ROLE As the Senior Digital Marketing Manager, you will play a pivotal role in shaping and executing our digital marketing strategy, enhancing our online presence, and elevating our brand. With 3–5+ years of experience, you’ll lead initiatives in marketing strategy, digital marketing, design and branding, and website development, focusing on driving awareness, engagement, and conversions for our events. You’ll bring strong expertise in tools like HubSpot, SEO, Google Ads, PPC, and Google Analytics. Core Responsibilities Marketing Strategy and Implementation Develop and execute a comprehensive digital marketing strategy to drive ticket sales, brand awareness, and audience engagement. Create multi-channel marketing campaigns across email, social media, paid media, and content marketing. Monitor, analyze, and report on campaign performance, adjusting strategies to optimize impact and return on investment. Digital Marketing Execution Lead and manage paid search, display, PPC, and retargeting campaigns across Google Ads and other relevant platforms. Implement SEO best practices, conduct keyword research, and optimize website content to improve organic search rankings and visibility. Oversee social media and email marketing strategies to drive customer engagement and lead generation. Design and Branding Develop and maintain brand guidelines, ensuring consistency across all digital platforms. Collaborate with designers and creative teams to produce high-quality digital assets, such as landing pages, email templates, banners, and social media graphics. Monitor brand health and refine digital creative direction to align with the company’s objectives. Website Development and Optimization Oversee website development projects, ensuring a seamless user experience, optimized landing pages, and conversion-friendly site architecture. Partner with internal and external teams to implement website updates, A/B testing, and CRO (Conversion Rate Optimization) techniques to improve engagement and conversions. Analytics and Reporting Analyze data from HubSpot, Google Analytics, and other platforms to assess campaign performance and identify trends. Generate actionable insights through analytical reporting, adjusting strategies to improve effectiveness and impact. Share insights and results with key stakeholders, making recommendations based on data-driven findings. Requirements Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field. 3–5+ years of experience in digital marketing, ideally within events, entertainment, or a similar fast-paced industry. Proven track record in developing and executing successful digital marketing strategies and campaigns. Proficiency in HubSpot, Google Analytics, SEO, Google Ads, PPC . Strong analytical skills and a data-driven mindset, with the ability to use metrics and data insights to refine strategies. Experience managing website projects and best practices. Excellent communication and project management skills, with an eye for detail and brand consistency. Preferred Qualifications: Certifications in Google Ads, HubSpot, or other relevant platforms. Experience with social media management, content marketing, and/or email marketing automation. Knowledge of graphic design principles or experience working with design software. IN RETURN A starting salary from £35K+ depending on previous experience Generous holiday allowance Flexible working procedures in place Remote working with international travel opportunities A great working culture and the chance to be part of something really progressive Fun and dynamic work environment, where we reward performance An environment where your input is heard Long term opportunity to benefit from the success and growth of the company OUR CULTURE Our culture is our biggest asset - we really care about our mission, striving towards AI4Good. We are aligned with the United Nations Sustainable Development Goals and our “why” is to ensure that emerging technology is inclusive, equitable and safe. We have a core team of very talented people working behind the scenes to make sure that our community have a great experience and we’re always thinking of new ways to make things better, and that work ethic is really apparent in the office and from our remote workers. InspiredMinds is hard work but lots of fun. We're looking for a bold attitude, we want you to take risks and recognise that failure is just part of the journey. We want you to love people, love what you do and love working as a team. We want you to be rebellious and constantly challenge the world around you and always look for opportunities to improve and innovate. We don't do status quo here.