Marketing Executive

Marketing Executive Northampton Permanent Work from home FRIDAY! Are you a Marketing Executive keen to develop your skills & gain autonomy? Do you want a generalist role where you can utilise your creative skills & learn from an amazing mentor? If this sounds like you, I have the perfect opportunity for you! Supporting the Head of marketing you will be creating & growing campaigns for UK, EU & Rest of the World to help generate leads & continue their growth plans. There will be some travel in 2025 to attend European exhibitions. Duties and responsibilities for the Marketing Executive: Day-to-day you'll be working across international markets focusing on campaign planning, optimisation, creation and execution. Creating Assets for branding, banners, flyers, display stands, video editing, e-mails, website etc Schedule launch for social media, website, digital campaigns. Conducting A/B tests to determine the most effective ad copy, keywords, and targeting strategies. Reporting and optimisation, including in-depth analysis of channel and campaign performance, as well as scoping areas of opportunity. Analysing competitor advertising campaigns to identify areas of opportunity and competitive threats. Presenting clear, data-backed business cases to improve efficiency & drive new customer acquisition. Working collaboratively with stakeholders across the business Skills and experience required for the Marketing Executive: Strong background and proven track record in marketing campaigns Strong analytical skills will be essential and having second-to-none communication skills and attention to detail. Highly numerate and able to thrive in a fact and data-driven environment. Creative skills and competent user of Abobe Indesign Strong digital analytics capability and experienced in using marketing tools such as, GA4, Google Looker (Google Data Studio), HubSpot, SEMrush Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities. Impact Recruitment Services are acting as an employment agency on behalf of our client. Please note, due to the high volumes of applications we receive daily, should you not be contacted within 72 hours, your application is unsuccessful. Thank you. All responses will be managed in line with the new GDPR regulations