Head of Brand

A bit about us: Different dog was founded to change dogs’ lives with real food. Having seen behind the curtain of the processed pet food industry, we decided to do things differently. We are a subscription-based business delivering hand-cooked food made with fresh, quality ingredients to your dog. No one else is making dog food like us (in the UK at least). Our nutrition score on the site allaboutdogfood.co.uk is 96%, and we’ve had countless 5-star Trustpilot reviews telling us the impact our food has had on the wellbeing of our customers’ dogs. We are a team of passionate dog owners who believe that nutrition matters, and that a diet of only processed food is not the way to health and happiness. Having recently closed a significant funding round, we’re looking for a creative and highly motivated Head of Brand to elevate Different Dog into a market leader. This role is perfect for a bold, creative thinker who loves blending big-picture strategy with rolling up their sleeves to get into the nitty-gritty. If the idea of changing dogs lives with real food excites you, and you're passionate about staying ahead of consumer trends, this is your chance to make your mark. You'll be driving the brand of a fast-growing company that’s disrupting the dog food industry, giving you the freedom to shape a truly unique voice and make a game-changing impact. What You’ll Do: · Develop & Execute Brand Strategy: Create and implement a comprehensive brand strategy drives awareness, engagement and growth. · Shape the Brand Voice: Be the brand guardian, you'll be the chief storyteller for Different Dog - owning and championing this, ensuring our messaging is clear, consistent, and impactful across all touchpoints, both physical and digital. · Collaborate & Inspire: Work closely on cross-functional projects, including growth, marketing, and tech, to ensure brand consistency and alignment with broader business goals. · Lead & Develop a Best-in-Class Brand Marketing team · Own & Create the Brand Marketing Plan: Developing and executing overall brand strategy for new verticals and new product launches. Be accountable for campaign creation & execution on time and budget, across different media channels and work with the team to optimise brand marketing activity. · Advance the Creative Process: Creative is a key pillar of growth, enable the creative team to output high quality on brand, impactful creative at scale. What we’re looking for: · Passion about the Different Dog brand and the values associated with it. · 5 Years of Experience: Proven track record in brand management or marketing within creative-led breakout or hero brand. · Strong Communication Skills: Exceptional at articulating a brand vision and inspiring others through clear, effective storytelling, balancing aesthetic and data. · Someone who can inject creativity into the brand, bring out it’s personality and create a warm connection with its audience. · Strategic Vision & Creative Execution: Ability to translate big ideas into actionable brand strategies and campaigns that resonate with diverse audiences. · A non-traditional thinker who makes things happen and is comfortable working in a dynamic, fast-paced environment. · The ability to inspire the team and develop influential and collaborative relationships both internally and externally. · High standards for operational excellence, effective project management and communication skills · Entrepreneurial Mindset: Resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities. Experience owning projects end-to-end. Benefits · Competitive Salary · Flexible working hours and location · Different Dog employee discount · Pension with NEST Different Dog values diversity and inclusion, where we welcome people of different backgrounds and abilities in our team