Brand & Marketing Manager

We're looking for a Brand & Marketing Manager to join our growing team at London City Lionesses. If you have the aspiration, drive, and qualifications to join our Club, please apply to careerslondoncitylionesses.com with your CV and cover letter by 31st October. The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive. Owned by Michele Kang, our vision for Kynisca is to: 1. Become the most pre-eminent sports organisation in the world; 2. Have a high-performance culture of winning on and off the pitch; 3. Train women as women; and 4. Motivate and inspire the next generation of girls and women. Role Purpose: To grow and develop the London City Lionesses via marketing initiatives that develop the club brand, profile and long term fanbase. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done and work with the team to shape the future of the club. Responsibilities: 1) Fanbase Growth and Engagement Grow the club brand and profile – increase awareness across key moments and milestones throughout the season. Adopt a data driven fanbase growth strategy to increase and sustain matchday attendances throughout the season. 2) Brand Development Work with the Director of Marketing & Commercial to develop and launch a refreshed brand for LCL working with external agencies that builds the LCL brand into one of the most exciting and differentiated brands in London and UK women’s football. Adopt a data-driven approach to audience understanding. Ensure club has a methodical approach to the collection and analysis of audience data to drive insights that will help grow the club fan base and deepen engagement 3) Marketing Initiatives Create and develop a season long marketing plan with a focus on driving growth throughout the fan engagement funnel (from awareness to attendance) to identified target audiences Devise and implement events and initiatives which appeal to your target fan audiences and encourages matchday attendance. Manage agents and third parties where relevant (design, creative, media, social media). Develop, implement, and evaluate campaign activations at key moments of impact throughout the season (Fixture Launch, Season launch, Women's Football Weekend, End of Season plus others) Manage campaign performance and track outcomes to understand the effectiveness of initiatives and drive continuous improvement and to support application for club budget and funding Deliver excellent ticketing marketing plans, working with other internal teams where relevant, to ensure tickets are on sale suitably in advance of fixtures, ensure outstanding communication pre and post games and that processes are set up to build a strong ticketing database Support the Leagues OpCo marketing team to deliver joint objectives around awareness, attendance, viewership and following. Organise and oversee Personal Appearances to drive awareness of the Club locally and nationally Engage with players and encourage participation in marketing, branding, and community activities Manage the marketing budget 4) Matchday Create and implement match-day experiences for fans – monitor their success throughout the season through fan surveys Attend all Home Matches for the Club (on evenings and weekends, and only where fans are in attendance) to oversee the match-day experiences for fans and gauge fan reaction. Work collaboratively with the County Association to engage local girls' clubs with pre-match / half time activities for young people Critical Experience 4 years experience working in high profile brand or marketing roles with proven success. A demonstrated love for women’s football, and commitment to the growth of the game. Insight led creativity, with a love for measuring impact and refining approaches. Excellent leadership and interpersonal skills Demonstrated solutions focused and able to work under pressure with own initiative Strong digital experience across CRM and Paid Media. A Marketing qualification (e.g., CIM Diploma) The postholder should be open to travel and working weekends and weeknights (mainly to attend football matches). Characteristics Data loving creative thinker Passionate about women’s football and broader women’s sport culture. Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity. High standards of personal integrity and EQ. Comfortable and able to work on own initiative Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities Continually seeks to improve efficiency and performance Seeks out and embraces new ways of thinking and working – not afraid to fail. How to apply: If you have the aspiration, drive, and qualifications to join our Club, please apply to careerslondoncitylionesses.com with your CV and cover letter by October 31st. We reserve the right to close this vacancy early if a high volume of applications are received. Interviews will be held at a date to be confirmed and only those invited to interview will receive return notification from London City Lionesses. Safeguarding Statement: London City Lionesses and Academy are committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment. This post requires Enhanced Criminal Records Checks and may include checks against the Barred Lists, as such it is exempt from Rehabilitation of Offenders Act (1974). Therefore all convictions including spent convictions that have not been subject to filtering by the DBS should be declared. Equality Statement: We are an equal opportunities employer. The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.