Digital PR Assistant

Digital PR Assistant Salary: £23k Hours: 35 Location: Hybrid / Minimum 2-3 Days in our office in central Manchester The Agency Cedarwood Digital are an award-winning agency based in central Manchester who offer primary marketing services across SEO, Paid Media and Digital PR. Our clients range from small businesses to large multinationals and cover a range of industries from home and gardening to jewellery and legal services. We offer a flexible approach to working and an unlimited annual leave policy, in addition to lots of fun on-site and off-site social events, training and progression plans and everything that you need to be successful within your role The Role We are looking for a proactive and creative Digital PR Assistant to join our dynamic marketing team. In this role, you’ll support the Digital PR team in executing campaigns that enhance our client’s online visibility, attract media attention, and drive valuable backlinks. You’ll work closely with cross-functional teams, including content, SEO, and social media, to build compelling narratives that capture our brand’s voice and resonate with our target audience. This is an excellent opportunity for an entry-level professional or someone with some PR experience who is eager to grow their skills in a fast-paced digital PR environment. Key Responsibilities Campaign Support: Assist in the planning, execution, and monitoring of Digital PR campaigns. Help brainstorm creative ideas for content pieces, from articles and press releases to data-driven stories that will generate media interest. Media Lists: Building effective media lists that target the right journalists with the right content Content Creation & Support: Collaborate with the content team to create press materials, including pitches, press releases, and visual assets. Ensure all materials align with brand guidelines and campaign objectives. Research & Data Analysis: Conduct research to gather data points, industry trends, and insights that will enhance campaign storytelling. Monitor coverage and analyze the impact of campaigns using analytics tools. Reporting & Documentation: Track campaign performance metrics and compile reports on key KPIs, including media mentions, link acquisition, engagement, and traffic. Regularly update the team with insights and potential improvement areas. Competitor & Industry Analysis: Keep an eye on competitor activities and industry trends to identify new opportunities for Digital PR efforts. About You Communication Skills: Excellent verbal and written communication skills, with an ability to create clear and compelling messaging that aligns with brand objectives. Proactive & Organised: Highly organised with a strong attention to detail, able to manage multiple tasks, and proactively seek solutions in a fast-paced environment. Creative Thinker: A passion for storytelling, with a knack for identifying unique angles and narratives that engage target audiences. Analytical Mindset: Comfortable working with data and analytics to measure and report on the success of campaigns. Familiarity with tools like Google Analytics, Ahrefs, or BuzzSumo is a plus. Team Player: A collaborative mindset with the ability to work effectively with cross-functional teams and build relationships across departments Written Skills: Excellent written skills with a keen focus on strong punctuation and grammar and the ability to craft an effective press release.