PPC Manager

PPC Manager Digital Marketing - eCommerce Permanent - 39 hours per week Lytham St Annes, Lancashire £40,000 - £45,000 per annum, depending on experience Close Date Sunday 27th October Interviews 1st stage w/c 4th November and final stage w/c 18th November We are thrilled to announce opportunity for an experienced PPC Manager to join our eCommerce team at Beaverbrooks. The successful candidate will be part of our eCommerce Digital Marketing team, overseeing the daily management and ongoing optimisation of our paid search accounts. You will play a key role in driving substantial eCommerce revenue while managing a significant budget. This role is ideal for a specialist with extensive paid search experience and a performance-focused mindset. We are based at our head office in Lytham St Annes but our teams are currently operating a hybrid way of working which can be discussed further at interview. Main Responsibilities Develop and execute the PPC strategy for Beaverbrooks and Loupe, ensuring the channel is delivering set revenue targets. Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return. Monitor and optimise paid search performance, maximising KPIs such as Impression Share, CTR and ROAS. Oversee campaigns across YouTube and Google Display. Implement best practise approaches across both brands to ensure the account is operating as efficiently as possible. Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach. Provide regular reporting and analysis so that stakeholders are kept up to date with performance. Manage the PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners. Work closely with the SEO agency to support a combined search strategy. Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it. About Beaverbrooks Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued. The awards weve been given as an employer speak volumes about what its like to work here, some of which are: UK's 3rd Best Large Company to Work For Best Companies 2023 based on employee feedback (Weve been in the top 10 for the last 5 years) Retail's Best Company to Work For - Best Companies 2023 'Employer of the Year 2024 - The UK Jewellery Awards Amazing benefits for amazing people They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include: 33 days holidays (inc bank hols) BUPA Private healthcare Contributory Pension & Life Assurance Outstanding colleague discounts, which extend to your family & friends Wellbeing scheme Employee & family support & counselling in partnership with the Retail Trust A variety of different schemes to help you support charities close to your heart Office profit share bonus The Ideal Candidate ESSENTIAL SKILLS Established in a PPC account management role Experience of managing enterprise-level budgets Profit-focussed and KPI driven Excellent communication skills Incredibly organised and confident in a fast-paced environment A commercial attitude Highly numerate with strong analytical skills Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre A passion for eCommerce and all things digital DESIRABLE Degree in Marketing, Business Studies or similar Google Ads certified Experience of managing digital marketing campaigns in the retail sector. Working on performance max campaigns, YouTube and Google Display. Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO. Beaverbrooks - The hallmark of amazing people TPBN1_UKTJ