Marketing Specialist, B2B SaaS

Location: London, UK (Remote or Hybrid) Role Overview: We are seeking a versatile and dynamic Marketing Generalist to join our team. This role is pivotal in executing our marketing strategies and shaping our brand presence. As a Marketing Generalist, you will be responsible for content creation, SEO optimization, website copywriting, driving organic traffic through educational content, and managing paid ads. You’ll also work closely with our design team to create compelling campaigns and have the autonomy to craft and refine marketing strategies. Key Responsibilities: Develop and execute comprehensive marketing strategies aimed at building the Auma brand in the B2B SaaS space. ✍️ Create and manage engaging content for LinkedIn, X (formerly Twitter), and other platforms to boost brand awareness. Write clear and persuasive website copy that resonates with our target audience. Lead SEO initiatives to increase organic traffic, monitor performance, and adapt strategies accordingly. Produce educational blog content that positions Auma as a thought leader in the tech and recruitment space. Utilize advanced AI tools and analytics platforms to drive data-driven marketing decisions and measure campaign effectiveness. Collaborate with designers to ensure cohesive and impactful visual communications for marketing campaigns. Support overall marketing operations, including performance analysis, paid campaign management, and continuous optimization. We’re looking for someone who: Approaches challenges with a humble mindset , always looking to grow and learn every day. Can manage uncertainty with high resilience, adapting to changes with ease. Is a great problem solver , who is resourceful and proactive in finding solutions. Stays focused on outputs and consistently delivers results that align with our goals. Keeps up with the latest marketing trends and innovations, ensuring we stay ahead of the curve. Requirements: Minimum 3 years of professional experience in marketing, preferably within startups or B2B SaaS. ️ Proven experience in SEO, content creation, and social media management (LinkedIn, X). ✍️ Strong copywriting skills with the ability to craft compelling website and blog content. Proficient in using AI-powered tools and advanced analytics platforms to drive marketing strategies. Experience working collaboratively with designers to translate marketing ideas into visual campaigns. Based in the UK, with the legal right to work in the UK. Highly organized with strong project management skills and attention to detail. Preferred Skills: Experience in building brand awareness for startups. Familiarity with growth marketing tactics and lead generation strategies. Strong understanding of the recruitment industry or tech sector is a plus. What We Offer: An opportunity to be part of an innovative tech startup. A dynamic and collaborative work environment. Autonomy and responsibility in driving brand-building efforts. Opportunities for personal and professional growth.