Digital Marketing Manager

Performance Marketing Manager (6-Month FTC) Salary: £50k-£60k pro rata Location: Central London / Hybrid- 3 days per week Start Date: 02/01/2025 We are working with a fast-growing fashion brand that stands out in the market. Seeking a Performance Marketing Manager to cover a 6-month sabbatical within the team. This is an exciting opportunity to make a real impact on the brand's digital strategy during a key growth phase. The Role The Performance Marketing Manager will lead the development, execution, and optimisation of performance marketing strategies across multiple markets, focusing on paid search, display, paid social, and affiliate marketing channels. You will collaborate with creative and merchandising teams to ensure alignment between marketing strategies and product launches. This role will also involve managing the digital marketing budget and reporting on key performance metrics like ROAS, CPA, and LTV. Key Responsibilities Lead performance marketing strategies across Paid Search (Google, Bing), Display (YouTube, Criteo), Paid Social (Facebook, Instagram, TikTok), and Affiliate Marketing. Mentor the Digital Marketing Executive on campaign setup, optimisation, and reporting. Collaborate with the creative team to optimise marketing assets for paid channels. Drive growth for the Affiliate Marketing Programme, working closely with the PR team. Manage the digital marketing budget to maximise cost-efficient growth and profitability. Essential Skills Minimum of 3 years' experience in a similar performance marketing role. Proven track record of optimising campaigns to achieve growth and improved ROI. Strong budgeting and forecasting skills. Familiarity with tools such as TripleWhale, Looker Studio, and Tableau is a bonus. Experience in fashion or luxury industries is highly preferred. Benefits Hybrid working model with flexible hours. 23 days annual leave pro-rata plus bank holidays. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to maintain an inclusive environment free from discrimination.